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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Movie Review: Spectre

I had only been sitting for two minutes in the screening of the twenty-fourth installment of the James Bond franchise, Spectre, before I met a fanatic. Sporting a James Bond 40th Anniversary Omega Seamaster ("number 007 of only 1007 made", he told me, beaming with pride), he boasted of his travels to the Furka Pass in Switzerland, to visit the location of the Goldfinger car chase, and of his Silver Birch Aston Martin DB5, the same car Sean Connery piloted around those treacherous roads just over fifty years ago. He bought it a while back for $125,000, and foolishly sold it a few years later for $160,000 (a mint 1965 DB5 will easily fetch over $1 million at auction today). The discussion of his Aston Martins continued, including his current Vantage and DB9, until the theatre started to fill up and the lights went down. This kind of automobile and movie culture is unique to Bond. 007 may have his signature drink, "shaken, not stirred," but just as famous are his cars, which, for a great number of films, are Aston Martins. This started fifty years ago, in the aforementioned Connery flick, Goldfinger, and the tradition has continued in Spectre, with a bespoke two-door coupe fittingly tagged the DB10. This latest Bond car is more concept than production. Built around the current V8 Vantage VH platform, the DB10's handsome styling is a look into the future for the British manufacturer. Perhaps outshining Bond's chariot are the cars of the villainous organization after which the movie is named, a highlight being the beautiful the Jaguar C-X75, driven by the eye-gouging villain, Hinx (Dave Bautista). The Jag is introduced when Bond infiltrates a Spectre meeting. His attendance doesn't go unnoticed, leading to a C-X75 vs DB10 race around Rome's midnight streets. Those who are going to see Spectre for the great car cinematography, prepare to be disappointed. The scene ends early on when – spoiler alert – 007 dumps the DB10 in the bottom of a river. Spectre is the longest of the 24-film canon, and due to an overstuffed second act, it feels like it. The first hour is fantastic, revealing enough of Bond's backstory to get the audience hooked, but somewhere in the second act we lose our way, torn between two predictable story lines.