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Aston Martin CEO calls Tesla Model S 'Ludicrous' mode stupid

To be fair, some would say paying as much as a quarter-million dollars for a car in itself qualifies as "ludicrous." But the CEO of Aston Martin, a company that is readying a pricier electric-vehicle competitor to the Tesla Model S, didn't mince words in discussing Tesla's newest gizmo that can propel the sedan from 0 to 60 miles per hour in less than three seconds. In fact, Andy Palmer, Aston's CEO, prefers a slightly more balanced approach. Palmer was quoted in Automotive News as saying that Tesla's Ludicrous Mode was "stupid." He added that he'd rather have an electric vehicle that could last "a few laps of a decent race course" instead of one that does its best imitation of a Dodge Challenger Hellcat. Palmer also took to his Twitter account to note, among other things, that the Aston's "insane mode comes as standard - no button required." Aston Martin said earlier this week that it planned to make a battery-electric variant of its Rapide Sedan. That model will have 800 horsepower as well as a 200-mile single-charge range. The car will also cost between $200,000 and $250,000, or about twice the cost of a top-of-the-line Model S. As for the Tesla, its Ludicrous mode was announced last month for the Model S and it will eventually be added to the Model X for those who are big on flipping SUVs. Tesla said that the feature cuts the sedan's 0-60 mpg time to a tidy 2.8 seconds, though the option does cost about $10,000. Which is probably about the price of an Aston Martin door handle. Featured Gallery 2015 Aston Martin Rapide S View 32 Photos News Source: Automotive News (subs req'd) Green Aston Martin Tesla Electric ludicrous mode

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Zagato reveals custom Aston Martin Virage Shooting Brake

Of all the pan-European collaborations, the decades-old partnership between Aston Martin and Zagato is among our favorites. It's a tie-in that dates back to the DB4 GT from 1960 and has materialized in numerous forms over the years since. What you see here is the latest. Unveiled today at the Chantilly Art & Elegance show in France, the Aston Martin Virage Shooting Brake Zagato follows in the same style as the DBS Coupe Zagato Centennial and the DB9 Spider Zagato Centennial one-offs revealed last year as part of Aston's 100th anniversary celebrations. It adopts a similar rectangular style to the previous two examples, but reinterpreted in a classic, low-slung, three-door wagon form to celebrate Zagato's 95th birthday. Completing the trilogy, this coachbuilt custom is based on the Virage model that itself was based on the DB9 and slotted in below the DBS until being discontinued two years ago. The atelier didn't reveal much in the way of technical details, but its underpinnings suggest it's powered by Aston's long-serving 6.0-liter V12 with 490 horsepower. Whereas the previous models were commissioned by American and Japanese collectors, the Shooting Brake was built for a European customer. This shooting brake follows in a long line of Zagato-bodied Astons including the aforementioned DB4 GT, the 1986 V8 Vantage Zagato and V8 Volante Zagato, the 2002 DB7 Zagato, the one-off 2004 Vanquish Roadster and the 2011 V12 Zagato. Scope out the latest in the quartet of images in the gallery above and the press release below. ZAGATO ATELIER ANNOUNCES THE WORLD DEBUT OF THE ASTON MARTIN VIRAGE SHOOTING BRAKE ZAGATO AT THE CHANTILLY ARTS & ELEGANCE CONCOURS D'ELEGANCE Chantilly, France (7 September, 2014) – For Zagato, 2014 is a very important year. It commemorates 95 years of continuous activity, innovative design and three generations of Zagato family leadership. Following the world debut of the Lamborghini 5-95 Zagato at the Concorso d'Eleganza Villa d'Este, Zagato Atelier continues celebrating its 95th anniversary with the grand debut of the Aston Martin Virage Shooting Brake Zagato at the Chantilly Art & Elegance. This mark's Zagato's second world premiere in 2014. This one-of-a-kind car was commissioned by a European client who desired an atelier-level, collectible modern car.