10 Vantage Rdstr * 10k Mi * At, Navi, Special Paint * Calipers * Prem Wheels on 2040-cars

Auto blog

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

Dog sent packing after eating owner's $130,000 Aston Martin

When is Man's Best Friend not really Man's Best Friend? As a Somerset, England man found out, it's when she's taking a few bites out of your $130,000 Aston Martin. Royston Grimstead left his home one morning, only to return to find the wheel arch of his British convertible chewed to bits, courtesy of one of his dogs. Luce, the four-year-old Border Collie/Spaniel mix guilty of the damage, may have had motive, according to Grimstead. According to the 42-year-old man, he was already trying to find a new home for the adorable dog, claiming it didn't get along with his other canines. "She must have overheard me because she's normally friendly and never really chewed on anything before," Grimstead said. Luce has found a new home, and according to the Bridgwater Mercury, Grimstead's insurance will cover the damage. Hopefully, Grimstead has now learned a valuable lesson from all of this: Always take the Aston Martin to work. News Source: Bridgwater MercuryImage Credit: Bridgwater Mercury Auto News Aston Martin Luxury Performance

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule