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Aston may build fewer than 100 Lagonda super saloons

Aston Martin has owned the Lagonda nameplate since the late '40s, but in the roughly 70 years since that acquisition, the use of the name has been kept largely exclusive for four-door models. The two most famous modern Lagondas are the angular, futuristic sedan built in the '70s and '80s and the infamously ugly SUV concept from the 2009 Geneva Motor Show. UK magazine Car claims that the classic name could make its return on a svelte four-door as soon as this summer, which makes sense considering our spy shooters recently caught what looked like a modernized incarnation of the 70s super saloon last month. Interestingly, while Aston Martins are rare birds as-is, Car says that the neo-Lagonda could be even more scarce – its sources suggest that the model could be limited to under 100 units. That's because Aston Martin's Q customization service is reportedly taking up construction duties for the project, and with its small team, that means production is going to be slow, limited and very expensive. Even covered in camo as spied above, there's something special about the new car. The squinting headlights and thin A-pillar echo the '80s model in a modern way and make this four-door look a lot sportier than the Bentley, Maserati and Rolls-Royce models that it will likely compete against. It's rumored to be using composite body panels to keep weight down. The powertrain is said to be an evolution of the Rapide, Aston's sole existing four-door model. The Lagonda would use Aston Martin's 5.9-liter V12 with power tuned to around 600 horsepower, backed by an eight-speed automatic replacing the Rapide's elderly six-speed unit. That would put power just short of an Mercedes-Benz S65 AMG, but the composite panels could lend it a weight advantage. The latest rumor only indicates the Lagonda's unveiling sometime later this summer, with no exact date or location. Still given the relative completeness of the test car, it doesn't look like it could be too far away. We can't wait to see it when the camo comes off.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.