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Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Aston Martin tests new Lagonda super-sedan in Oman

Aston Martin has been on a long road towards reviving the Lagonda name. The last Lagonda – that famously wedgy sedan – ended production in 1990. The name came back on a crossover concept in 2009, but for better or worse, never reached production. Then about a month ago, Aston teased a new super sedan to revive the marque, and shipped it off to Oman for hot weather testing under the baking Arabian sun. And now it's released a full batch of photos giving us our best look at the exclusive new four-door yet. This first verification prototype is taking part in a four-week testing cycle in the Sultanate, running some 500 miles per day with the aim of logging 14,000 test miles in temperatures as high as 120 degree Fahrenheit. The British automaker (known in full as Aston Martin Lagonda Ltd.) purposely chose a black paintjob to further punish its prototype, including an hours-long heat soak test that will bring the surface temperature of the cabin trim up to around 175 degrees. Aston isn't telling us much about the sedan itself, but we figure it's more likely to be powered by the company's ubiquitous 6.0-liter V12 engine and based on the aging VH architecture, though for all we know at this point, it could packing the upcoming AMG-sourced turbo eight and new platform. What we can see is that the styling is a radical departure from the design language to which Aston adhered rather rigidly over the past couple of decades, potentially previewing a new styling direction for the British marque. Unfortunately you shouldn't expect to see one in your neighborhood, because production will be strictly limited and exclusive to the Middle East.

Kahn Design to reveal Aston Martin Vengeance in Geneva

The major automakers won't be the only ones with new metal to showcase in Geneva next month, so will aftermarket tuners and coachbuilders like Kahn Design. The British outfit is rolling into the Swiss expo this year with the long-awaited Vengeance, its own take on the Aston Martin DB9. We first caught wind of the Vengeance project in May – just after a similar project by Henrik Fisker was quashed. But unlike the proposed Fisker Thunderbolt, Kahn secured Gaydon's blessing in developing the Vengeance: "Aston Martin has entered into a supply agreement with Kahn Design," AML spokesman Kevin Watters confirmed to Autoblog at the time, "and will supply a very limited number of DB9s for an extensive coachbuild conversion." The design, as you can see, bears the familiar hallmarks of a contemporary Aston, but rendered more aggressive in a style that looks similar to the manufacturer's own One-77. It won't be the first such coach-built Aston Martin we've seen, but most of the others to date have resulted from a longstanding collaborative effort between the British automaker and famed Italian carrozzeria Zagato. Another recent project saw Bertone convert a Rapide into the Jet 2+2 shooting brake in a revival of the Vanquish-based Jet 2 from 2004. In a bit of a role reversal, Aston served as something of a coachbuilder itself in rebodying the Toyota/Scion iQ as its own Cygnet, having previously outsourced production of the Rapide to contract manufacturer Magna Steyr. Alongside the Vengeance, Kahn plans to display the Flying Huntsman 6x6 pickup based on the Land Rover Defender at the Geneva Motor Show. It will be joined by a customized red Range Rover and blue Range Rover Sport done up as pace cars, and a widebody Jeep Wrangler from its Chelsea Truck Company division. Related Video: