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Aston Martin makes the DB11 and its configurator more powerful

Wed, Jul 21 2021

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.

2017 Aston Martin V12 Vantage S coming to US with manual

Wed, Apr 6 2016

A few years back, the lovely Aston Martin V12 Vantage was available with an honest-to-goodness six-speed manual transmission. It was capable of instilling serious cognitive dissonance. "If I sell the cars, the furniture, and remortgage the house twice ..." That sort of thing. The package is back, in a sense. For the 2017 model year, Aston will produce the V12 Vantage S with a seven-speed manual transmission. And not the automated manual business supplied by Graziano, that has attracted my ire for being about as subtle as a kick in the pants. There's a human-operated clutch and a proper manual lever. It gets better, at least if you're a manual-transmission geek. Aston fitted a dogleg box to this car, meaning first gear is to the left and down, below reverse and where second gear would sit in a traditional H-pattern floor shifter. Less traditional is the throttle-blipping function, which will make downshifts smoother for those unable or unwilling to heel-toe. If AMSHIFT, which is Graydon's code-word for the system, is not your thing it can be disabled or used in any driving mode. More good news: there's no real penalty for choosing the manual over the Sportshift III transmission. The two cars are mechanically the same, offer the same performance metrics and top speed, and are offered at the same basic price. New for 2017 but not exclusive to the manual are many exterior and interior cosmetic options, like brightly-colored exterior accents, in line with Aston's recent styling trends. As the subtitle suggests, there is a serious catch for Americans. It's not that we won't get the V12-manual combination – we will! – it's just that there won't be very many of them. It'll be a no-cost option in the rest of the world. If you want one, let's hope you've stopped reading this article the first few lines and hopped on the phone with your local Aston dealer to get a place on what looks like a very short list. Related Video:

Aston Martin Valhalla project rebooted with Mercedes-Benz technology

Thu, Feb 25 2021

Aston Martin will leverage its access to the Mercedes-Benz parts shelf to revise the Valhalla it plans to release in the coming years. Specifications haven't been finalized yet, but the supercar will most likely arrive with a German heart. Announced in early 2019 as the Project 003, and named Valhalla later that year, the Ferrari-punching model was on track to make its debut with a 3.0-liter turbocharged V6 mounted behind its passenger compartment. Aston Martin proudly pointed out that the six was the first engine it developed in-house since the Tadek Marek-designed 5.3-liter V8 entered production in 1969. These plans changed after Daimler purchased a 20% stake in the firm, however. Aston Martin boss Tobias Moers (whose last position was at the head of Mercedes-AMG) told investors that his team is "re-assessing" the Valhalla, and that it will "probably have a different drivetrain" than the concept. He didn't reveal what the model will be powered by, and he stressed that nothing is off the table. Mercedes-Benz has a wide range of four-, six-, eight-, and 12-cylinder engines in its parts bin, plus hybrid technology and electric motors. Electrification remains in the pipeline regardless of the path the company chooses to take. "With the transformational technology agreement with Mercedes-Benz, there are other chances for us regarding combustion engines, but we still have an electrified drivetrain," he said without providing more specific details. It sounds like Aston will make visual tweaks to the Valhalla, too, because Moers revealed that buyers will be shown an updated version of the car in the next four months. It's unclear whether it will be presented to the public, too. Regardless, the car's introduction is tentatively scheduled for late 2023, so it will likely arrive here as a 2024 model. Moers confirmed that a plug-in hybrid model with what he described as "a reasonable electric range" will join the Aston Martin range in the coming years, too. He added that three new variants of the DBX, the firm's first SUV, are on their way as well. One is a plug-in hybrid. Details about the others aren't known, but another could be a sportier version positioned at the top of the range. Finally, the first electric Aston Martin will arrive in about 2025.