2018 Aston Martin Vanquish S Volante on 2040-cars

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Aston Martin's AM-RB 001 hypercar headlines the Canadian Auto Show

We've been hearing about the Aston Martin Red Bull AM-RB 001 for the better part of a year, and Thursday morning Aston revealed the imposing hypercar for the first time at an auto show. Kicking off the Canadian International Auto Show in Toronto, Aston chief executive Andy Palmer called it "the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts," according to a statement. The reveal comes the day after Aston highlighted its technical partners for the hypercar, which is being developed in tandem with Red Bull Advanced Technologies. The AM-RB 001's debut comes not far from the base of Canadian motorsports expert and auto supplier Multimatic, which will make the carbon-fiber MonoCell for the hypercar. Aston also said Wednesday that Cosworth will produce the naturally aspirated V12 engine, Rimac will make the battery for the electric motor, and Ricardo will supply the seven-speed gearbox. Aston said the "original full-sized model" of the AM-RB 001 will be on display in Toronto alongside the company's other spotlight car from last year, the DB11. .@astonmartin's Dr. Andy Palmer (@AndyatAston) kicks off Media Day at #CIAS2017 unveiling the #AMRB001. #AstonMartin pic.twitter.com/R2Frr83xc6 — Canadian AutoShow (@autoshowcanada) February 16, 2017 Related Video:

What does Aston Martin have planned for the name Aeroblade?

Aston Martin is working on something called Aeroblade, and the company recently filed a trademark application for the name. According to AutoGuide, the paperwork suggests the name could be used for a component, not for a model designation. The word indicates some kind of aerodynamic element, potentially in the form of an adaptive wing like those seen on the McLaren 650S, Bugatti Veyron, and so many Porsches over the years. Deployable spoilers allow a sports car to keep the airflow clean and undisturbed in some conditions and generate extra downforce under others. The use of the Aeroblade name for a component makes more sense than an actual model name. Aston typically starts its nameplates either with the letter V (as in Vanquish or the Vulcan pictured above) or DB (as in the current DB9 or forthcoming DB11). It has been known to make exceptions – like in the case of the Rapide four-door coupe or Cygnet city car – so we could be in for a surprise. The British manufacturer of luxury vehicles is working on a new generation of models to replace its current lineup. That includes a new platform to replace the aging VH architecture and a new engine under development with Mercedes-AMG. It's also working on bringing its first crossover to production, as previewed by the DBX concept at the Geneva Motor Show. Related Video:

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.