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Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

Aston Martin owners rev up for possible sale or stock IPO

LONDON — Aston Martin's owners have hired financial advisory firm Lazard to prepare for a stock market listing or sale of the British sports car maker made famous by fictional spy James Bond, sources familiar with the matter told Reuters. Italian private equity fund Investindustrial and a group of Kuwaiti investors, who together own more than 90 percent of the marque, are hoping to cash in on a recovery in sales and are in the initial stages of a strategic review. They have hired investment bank Lazard to work on a preliminary plan and could either opt for an initial public offering (IPO) in the third or fourth quarter of 2018 or a trade sale, two of the sources said on Friday. A deal could value the maker of the sports car driven by Britain's Prince William on his wedding day at between 2 billion and 3 billion pounds ($4 billion), one of the sources said, adding a listing was the most likely option. However, no final decision had been taken and the investors could decide to retain control, the sources added. Investindustrial declined to comment while Aston Martin and Lazard did not return requests for comment. Adeem Investment, one of the Kuwaiti investors, was not immediately available. If successful, a float of Aston Martin would be a milestone deal for the 104-year-old car manufacturer and would follow the IPO of Italian sportscar maker Ferrari which made its Wall Street debut in 2015 amid strong investor demand. Investindustrial, led by founder Andrea Bonomi, bought 37.5 percent of Aston Martin in 2012 in what was the fund's best-known investment in Britain. The fund, which has clinched a number of Southern European investments since its launch in 1990, is Aston Martin's single biggest investor and is driving the plans, the sources said. Beside Lazard, other investment banks have approached the private equity fund in recent weeks offering advice ahead of a possible IPO, another source said. Yet no other mandates will be awarded this year for the Gaydon-based firm, which is in the midst of a turnaround plan that aims to restore the business to profitability following six years of losses. Aston Martin, which recently unveiled its new Vantage model, is on course to post its first annual pre-tax profit since 2010 as strong demand for the luxury automaker's DB11 sports car boosts its performance.

2017 Aston Martin DB11 First Drive

England's history is filled with war. The last 70-plus years of peace and prosperity are an anomaly. Aston Martin, the nation's only independent carmaker, has similarly weathered strife – often of the financial variety – for most of its existence. Now Aston seeks stability. Its plan calls for new vehicles, a crossover even, and some electric propulsion for good measure. This is still a few years away. To get there, Aston will rely on its specialty, the sports car. Enter the 2017 Aston Martin DB11. While the company transitions, the latest in the DB line is already transformed. It's the successor to the 13-year-old DB9 (the DB10 was James Bond's car in Spectre) and has a new V12 with twin turbos cranking out 600 horsepower. The car is based on a new aluminum architecture that's lighter and stiffer than the DB9's, so the DB11 handles better. Naturally, the design is striking. That's not a cliche. Is all of this enough to sway some Ferrari, Porsche, and Bentley loyalists to Aston's fold? We've come to the gorgeous Italian region of Tuscany to find out. Taking the wheel on a sun-drenched morning, we head for Monte San Savino where a rustic lunch awaits. The V12 immediately grabs our attention. The note is buzzy at first, grows agitated, and then the sound morphs into a growling shout. Naturally aspirated engines are more visceral, but the DB11's turbo 12 is nothing to scoff at. The car sounds best in Sport Plus mode, which gives the engine and eight-speed transmission their most aggressive character. We lay on the throttle and the DB11 shoots forward, its long hood pointing the way through the countryside. The names of the villages roll off the tongue as the signs blur. Montisi. Montalcino. Trequanda. Florence and Pisa lay tantalizingly just outside of our route. Romantic as they sound, it's easy to resist Italy's magic. Its drivers are frickin' crazy. Thankfully, the DB11 has quick reflexes. The steering is moderately weighted, and the suspension stays flat and controlled even when we urge the car aggressively through tight curves. The sticky 20-inch S007 Bridgestone tires stay planted and keep us confident. Things only get unruly during hearty acceleration that causes the tail to come out. It happens rather easily. Most of the time the ride is a comfortable experience, as we expect from a grand tourer. With the sedate GT mode locked in, we examine the cabin. Our DB11 has subdued black leather accented by gold stitching.