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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin partners with Chinese company to make RapidE by 2018

Aston Martin intends to launch a production version of the electric RapidE concept by 2018, and a partnership with Chinese company LeEco should make that quick timeline possible. The deal brings the British brand a significant step closer to its goal of offering a more electrifying lineup. Under this deal, Aston Martin and LeEco will develop the battery and powertrain tech for the RapidE together, and they'll also work out how to produce the electric sedan. According to the announcement, some of these innovations might show up in Faraday Future vehicles because LeEco is the new name for LeTV, which is backing the mysterious EV startup. Aston Martin CEO Andy Palmer confirmed development of the electric Rapid last spring and later said the company already had a test mule. Rumors suggest the all-wheel drive EV could be astoundingly powerful with between 800 and 1,000 horsepower. A single-charge range of 200 miles is also possible. However, the British company might produce only a few hundred RapidE's a year at prices between $200,000 and $250,000 each, which would make it a niche product for the boutique brand. The RapidE's high price and low production would keep the sedan out of the mainstream, but the model's development could allow Aston Martin to hone its EV prowess for the more mainstream DBX electric crossover. The CUV is due around 2019. ASTON MARTIN AND LEECO PARTNER TO CO-DEVELOP ELECTRIC VEHICLE Published: Feb 17, 2016 17 February 2016, Frankfurt, Germany: Leading global technology company LeEco and luxury sports car brand Aston Martin today signed a Memorandum of Understanding (MOU) towards the creation of a partnership that will develop a production version of the Aston Martin RapidE electric vehicle concept. It is anticipated that the partnership will see the two companies working together in developing and manufacturing RapidE, with potential for adding a range of next-generation connected electric vehicles on behalf of Aston Martin, LeEco and Faraday Future. This new signing extends the existing collaboration between the two companies. In January 2016, LeEco and Aston Martin revealed the first results of their partnership – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system.

Listen to the Aston Martin Vulcan do what it was meant to

What happens when a world-class sports car manufacturer and racing team is permitted to design a vehicle from the ground up with no rules to follow? Something along the lines of the Aston Martin Vulcan, that's what. Built neither for the road nor for any racing series, the Vulcan is part of a new class of dedicated track cars. And as you can see from this latest video, it's all but completely unhinged. The Vulcan represents Gaydon's answer to the likes of the Ferrari FXX K and McLaren P1 GTR. It packs a 7.0-liter naturally aspirated V12 at the front of an aluminum chassis with carbon-fiber bodywork. It weighs less than 3,000 pounds, but packs 800 horsepower – without a hybrid system or turbo spool in sight. In short, it's takes the best from Aston's road cars and its race cars, amps them up to 11, and abides by none of the rules they need to. Apart from some preliminary teasers, a run up the hill at Goodwood, and a brief (but static) encounter with its Cold War, airborne namesake, this represents a rare opportunity to see – and most importantly hear – the Vulcan do what it's designed to do. With only 24 to be made and each priced at over $2 million, this may be the closest you'll ever get. So go full-screen and crank the speakers to enjoy the unbridled show.