2014 Aston Martin Vanquish Base Coupe 2-door 6.0l on 2040-cars

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Tesla, European automaker may share Supercharger network [w/video]

Tesla Model S owners have had the now-500-plus Supercharger locations all to themselves since the free, high-speed charging network first opened up three years ago. The day may be coming when they'll have to start sharing, however. According to CEO Elon Musk, the company is "in talks with some manufacturers" about opening up its infrastructure to other autos. The mission statement of Tesla Motors is to "accelerate the advent of sustainable transport," and it can be argued that the success of its Model S is doing this, at least to some extent, by inspiring other automakers to build long-range electric vehicles themselves. Witness the Porsche Mission E concept and Audi E-Tron Quattro Concept as two recently unveiled examples. Sharing the Supercharger system is another way to speed things up. When EV owners of other marques want to take a trip, they may find themselves facing a hodge-podge of charging networks, each with slightly different standards, availability, and fees. Supercharging for free at well-mapped and easily accessible locations can only make things easier, and Musk has long said he would like other companies to make use of the network. With some manufacturers declaring allegiance to the CHAdeMO and others, the SAE Combo system, it seemed like Tesla might not get any takers, but finally it may be getting traction. Musk mentioned the development on at least two different occasions recently at speaking engagements in Berlin: once in a morning discussion, and later during a larger meeting with the German Minister of Economy & Energy, Sigmar Gabriel. While in the first instance, Musk used the plural "manufacturers," indicating there may be discussions with more than one firm, the second mention might be more relevant to the near term. In that case, while answering a question about sharing the Superchargers, he stated that "the CEO of one European car company, not a German car company, has approached us recently about doing exactly that, and we're super supportive of anyone who wants to do that." The question now becomes, "who will be the first to use the Tesla high-speed network?" With the specific mention of a European company, and the exclusion of German ones, our best guess is Aston Martin. Its CEO Andy Palmer is quite bullish on electric vehicles and the iconic British brand already has a test mule for an 800-hp electric Rapide on the road, not to mention its fabulous DBX under development.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.