2014 - Aston Martin Vanquish on 2040-cars

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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin has another mid-engine supercar in mind

It seems Aston Martin is really gaining some valuable knowhow from Chief Technical Officer Max Szwaj, who has moved in from Ferrari. Having worked on mid-engine Ferraris for years, Szwaj is now focusing on mid-engine Aston Martins, such as the upcoming Valkyrie. The limited-edition car, its name revealed at Geneva, is co-developed with Red Bull. But it likely won't be the only mid-engine future Aston. Talking to Autocar in Geneva, Aston's CEO Andy Palmer said the Valkyrie is "important in establishing Aston as a credible maker of mid-engined models." The Valkyrie is the first since the one-off Bulldog prototype built in 1979. It could spawn a mid-engine companion in 2021, a rival to the Ferrari 488 GTB and McLaren 720S, and would possibly receive valuable engineering input from Red Bull's Adrian Newey, a famed F1 engineering legend. The Valkyrie would remain a limited-production halo car, as only 175 will be built and each will cost $3 million – but it seems lessons learned from it would be used to craft a significant mid-engine supercar. What is especially remarkable about the Valkyrie is that its development has been completely virtual up until now, and the first prototype cars will commence road testing later in the year.Related video:

Here's Aston Martin's DP-100 racer for Gran Turismo in all its virtual glory [w/video]

After a little bit of teasing, Aston Martin is finally unveiling its Design Prototype 100 Vision Gran Turismo Concept at the Goodwood Festival of Speed that makes it into Gran Turismo 6 in July. With the DP-100, the company's designers have gotten a chance to shrug off the shackles of realism and create the first-ever Aston Martin "road car" with the engine mounted behind the driver. Designed and engineered over the course of six months by the Aston Martin Design team, the crew started from a clean sheet of paper and were allowed to design whatever they liked with no concerns about production feasibility. At the front, there's the brand's classic grille shape, but otherwise the concept is completely original. The shape of the DP-100 is beautifully simple, looking like a collection of intersecting arches in profile. Of course, in Gran Turismo 6, gamers are going to want to race the car more than look at it. The DP-100 employs Aston Martin's famous V12 engine coupled with two turbochargers to produce 800 horsepower. Active aerodynamic aids keep it planted during cornering, as well. Aston Martin previously hinted that it might show off a physical version of the concept at this year's Goodwood Festival. Although, we haven't seen it yet, the concept would fit perfectly next to Nissan's own Vision Gran Turismo design at the celebration of all things automotive. Scroll down to watch a video of the DP-100's designers talking about the car and read the official release. ASTON MARTIN UNVEILS VIRTUAL DP-100 RACER FOR GRAN TURISMO®6 Design Prototype 100 joins stable of Vision Gran Turismo racers in popular racing game for PlayStation®3 Designed and engineered over six months by Aston Martin Design team Downloadable for in-game play in July 2014 Aston Martin is unveiling an exceptional new addition to the hugely popular PlayStation®3 exclusive racing game Gran Turismo®6 (GT6™) in the shape of the stunning Design Prototype 100 – DP-100 Vision Gran Turismo. Developed in-house by the Design team at Aston Martin, led by Design Director Marek Reichman, DP-100 Vision Gran Turismo is a new, virtual-only GT racer that will be available for Gran Turismo®6 (GT6™) owners to download in July 2014, following the global launch at Goodwood Festival of Speed. Starting with nothing but the traditional 'blank sheet of paper' the design team and design engineers worked for six months to create the new addition to the Vision Gran Turismo stable of race cars.