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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin partners with Chinese company to make RapidE by 2018

Aston Martin intends to launch a production version of the electric RapidE concept by 2018, and a partnership with Chinese company LeEco should make that quick timeline possible. The deal brings the British brand a significant step closer to its goal of offering a more electrifying lineup. Under this deal, Aston Martin and LeEco will develop the battery and powertrain tech for the RapidE together, and they'll also work out how to produce the electric sedan. According to the announcement, some of these innovations might show up in Faraday Future vehicles because LeEco is the new name for LeTV, which is backing the mysterious EV startup. Aston Martin CEO Andy Palmer confirmed development of the electric Rapid last spring and later said the company already had a test mule. Rumors suggest the all-wheel drive EV could be astoundingly powerful with between 800 and 1,000 horsepower. A single-charge range of 200 miles is also possible. However, the British company might produce only a few hundred RapidE's a year at prices between $200,000 and $250,000 each, which would make it a niche product for the boutique brand. The RapidE's high price and low production would keep the sedan out of the mainstream, but the model's development could allow Aston Martin to hone its EV prowess for the more mainstream DBX electric crossover. The CUV is due around 2019. ASTON MARTIN AND LEECO PARTNER TO CO-DEVELOP ELECTRIC VEHICLE Published: Feb 17, 2016 17 February 2016, Frankfurt, Germany: Leading global technology company LeEco and luxury sports car brand Aston Martin today signed a Memorandum of Understanding (MOU) towards the creation of a partnership that will develop a production version of the Aston Martin RapidE electric vehicle concept. It is anticipated that the partnership will see the two companies working together in developing and manufacturing RapidE, with potential for adding a range of next-generation connected electric vehicles on behalf of Aston Martin, LeEco and Faraday Future. This new signing extends the existing collaboration between the two companies. In January 2016, LeEco and Aston Martin revealed the first results of their partnership – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system.

Aston Martin to keep V12 alongside new AMG V8

Aston Martin is embarking on a brave new future. After thirteen years basing the bulk of its lineup on the VH architecture, Aston is developing a new platform, and is partnering with Mercedes-AMG to develop a new V8 engine and electronic systems. But what will happen to the old platform and engines once the new ones arrive? You might think that they'd be retired, but that won't necessarily be the case. At least as far as the AM11 V12 engine goes. The 6.0-liter engine was developed by Cosworth, based on a Ford block, and first appeared on the DB7 Vantage way back in 1999, but still powers everything Aston offers, save the V8 Vantage. It's evolved heavily over the past decade and a half, rising in output from 420 horsepower to 565, but Aston is one of the only British automakers still offering a V12 these days (Jaguar no longer does, Bentley's is actually a W12 and while Rolls-Royce does, its vehicles are mostly of a decidedly more sedate nature), and will surely want to carry on that legacy. That's why Aston spokesman Matthew Clarke revealed in correspondence with Autoblog, "Our 6.0-liter V12 engine will remain, with ongoing development, at the heart of a number of our flagship models for the foreseeable future," long after the new engine being developed with Mercedes arrives. Just which models will receive the new eight-cylinder engine and which will keep the twelve remains to be seen, but we get the feeling Aston's eight-cylinder range will broaden to include more than just the Vantage. As for the VH architecture, you can expect it to sail off into the proverbial sunset once the new platform is ready, though we wouldn't be surprised to see it phased out more gradually than abruptly. A 13-year tradition doesn't end overnight, after all.