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Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Aston Martin plots more specific models for China, Middle East

Aston Martin is a thoroughly British automaker. Given its independence from any foreign automaker and its production that takes place entirely in the UK – particularly since Rapide assembly was moved back to Gaydon and the Toyota-based iQ was discontinued – you might argue that it's the most British automaker of them all. But like any other, it thrives on exports, and that only stands to increase with its latest announcement. With support from the British government, Aston Martin has revealed that it plans to develop new models specifically for export outside of the UK and continental Europe – especially for developing but wealthy markets in China and the Middle East. It wouldn't be the first time Aston would launch a new model targeted at a specific market, after all. When the company relaunched the Lagonda marque with the new Taraf luxury sedan late last year, it initially planned to make it available only in the Middle East. And by Middle East, we don't mean war-torn Yemen or Syria – we mean the oil-rich emirates of the Persian Gulf, like Bahrain, Qatar, Dubai and Abu Dhabi. Popular demand later prompted Aston to switch tracks, however, expanding availability to Europe and other markets. At this point, Aston isn't saying just what it has in mind for these lucrative markets, but the possibilities seem limited only by what local buyers would be interested in ponying up for. We could easily see the company offering a long-wheelbase Taraf limousine for China, a partial convertible sedan (like the Maybach Landaulet) for the Emirates or that long-rumored crossover that would be sure to attract buyers from both markets. ASTON MARTIN SET TO EXPAND MODEL RANGE FOR EXPORT MARKETS UK Government confirms support for new projects 29 March 2015, Gaydon: Aston Martin today confirmed it will widen its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East. The UK Government has committed support of up to the value of GBP6.9 million, conditional on investments in new products from Aston Martin. Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan.

Aston Martin Rapide puts the future on display at CES

Aston Martin looks to be on the verge of a technological revolution. That includes a new platform, powertrain, design language... the works. And at CES, it's showing how its next generation of vehicles will incorporate new infotainment technologies, as well. Stemming from a partnership recently signed with Chinese company Letv (which we're not sure how to pronounce either), this Aston Martin Rapide S is decked out with bright tech. It has a 13.3-inch high-def touchscreen display in the center console, a 12.2-inch display in the instrument cluster, new speed-recognition technology, and remote services. All the features come from Letv's Internet of the Vehicle program. Few of these features are ground-breaking, but everything being relative, it's a big step for Aston Martin. After all, the British automaker makes almost all of its models based on a platform that dates back fifteen years, a V12 engine that's even older, and no transmission with more than a single clutch. But that's all about to change with a new generation on the horizon, and this demonstrator hints at just one way in which we'll soon see that transformation take shape. Related Video: LETV AND ASTON MARTIN REVEAL THE AUTOLINK RAPIDE S AT CES 6 January 2016, Las Vegas USA: Leading global technology company Letv and luxury sports car brand Aston Martin today revealed at the Consumer Electronics Show the first results of their collaboration – an Aston Martin Rapide S incorporating the latest Letv Internet of the Vehicle (IOV) system. Aston Martin and Letv signed a memorandum of understanding (MOU) on December 3rd 2015 to confirm research projects that include the development of connected electric vehicles through to manufacturing consultation on future electric vehicles. The ideation and engineering of the Aston Martin Rapide S project has been led by the Letv IOV team and has focused on a new concept for the centre console and instrument panel. The center console is now a 13.3 inch HD touch screen and the instrument panel is now a 12.2 inch screen incorporating electronic instrumentation and gauges. The original human-machine interaction (HMI) has also been updated by integrating Letvs latest speech recognition technology. Letv first showed its Autolink system in November 2015, the first time the technology company had released a product specifically developed for automotive applications.