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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin DB11 already has over 1,400 pre-orders

It's barely been a month since Aston Martin revealed the new DB11 at the Geneva Motor Show. The company hasn't even announced all the details yet, but it reportedly has already topped 1,400 pre-orders for the new model. "I think we're at more than 1,400 orders now," Aston chief Andy Palmer told the Motor Report, "which is great for a car that we've not really released the whole details about, and isn't available to be purchased until September." That's impressive considering that the company only sells around 4,000 vehicles each year. View 42 Photos Aston plans to ramp up production to 7,000 units annually, and the arrival of the new DB11 represents a major step forward for the niche automaker. It replaces the DB9 that's been on the market since 2004 and has – alongside the Vantage that's nearly as old – served as the basis for most of the vehicles the company has made over the past decade. However, the DB9 is built on a new platform and uses a new engine and transmission (among other components) supplied by Mercedes-AMG. Its 5.2-liter twin-turbo V12 drives 600 horsepower and 516 pound-feet of torque to the rear wheels through an eight-speed automatic. Aston's latest is slated to reach US dealers in the fall, with a price tag starting at $211,995. That represents only a small increase over the base price for the DB9 GT, which starts at just under $200,000. Rival Bentley's Continental GT tops out in Speed spec just a bit higher at $227,600. Related Video:

Gold-plated Aston Martin DB5 model sells for $90k

Classic Aston Martins sell for big bucks at auction. So this news of a DB5 selling for a princely sum hardly comes as a surprise. But the model in question wasn't an actual DB5. It was a scale model. Created to celebrate the 50th anniversary of the legendary James Bond film Goldfinger, this 1:3 scale replica of the DB5 that Sean Connery drove in the movie was plated in 24-karat gold and signed by Sir Ken Adam, who designed the modified movie prop. Created by Propshop at Pinewood Studios, the model comes complete with radio-controlled machine guns, bulletproof shield and rotating license plate – just like the one in the movie. After registering interest from some 19,000 viewers from 129 countries, the model sold online for GBP55,000 ($90k) to one Mr. Robert Tyrrell, an English farmer and Bond fan. Proceeds benefit the National Society for the Prevention of Cruelty to Children. Aston Martin DB5 Model Sells for GBP55,000 in Online Charity Auction 17 September 2014 - Tonight, on the 50th anniversary of the World Premiere of Goldfinger, a unique 24k gold-plated third scale replica of James Bond's iconic Aston Martin DB5 was sold in a special online sale to benefit the NSPCC by Christie's and EON Productions for GBP55,000. It was bought by a farmer from Abingdon in Oxfordshire and was among the highlights of the five lots which made a total of GBP136,800 for the charity. The model was created by Propshop at Pinewood Studios and signed by legendary Bond Production Designer Sir Ken Adam. Bidding closed online this evening during an event in London's West End attended by Bond girl Shirley Eaton. Complete with radio controlled machine guns, bullet proof shield and revolving number plate, interest in the sale came from Bond fans around the world with more than 19,000 visitors from 129 countries to the special www.christies.com/goldfinger site. The buyer, Mr. Robert Tyrrell from Steventon, near Abingdon in Oxfordshire, an arable farmer with a collection of classic cars, said after his winning bid tonight: "I saw it at Goodwood this weekend and said 'I'll be having that!'. I am a Bond man, the first movie I saw was Thunderball and I was more than happy to support this worthy cause." A unique Goldfinger Seamaster 'Aqua Terra' wristwatch created by Omega to celebrate the anniversary of the film surpassed the pre-sale estimate ten times when it sold for GBP70,000.