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All-new Aston Martin Vantage turns up the volume

The Aston Martin Vantage is the storied British marque's volume car. And with the unveiling today of an all-new model, that volume just got turned up. "The new car starts where V12 Vantage, not V8, left off," says Miles Nurnberger, Aston's head of exterior design, as he walks us around the production car in an intimate advance viewing at the brand's rural UK headquarters. He is referring to the top-of-the-line, end-of-the-run, 12-cylinder, stick-shifted, spoiler-bedecked analog anachronism that was a limited-edition sendoff for the outgoing car, which had been on sale for more than a dozen model years. (To say that the previous Vantage was long in the tooth is a reckless overestimation of the lifespan of teeth.) From a purely visual perspective, we cannot argue with him. The new Vantage is immediately recognizable as an Aston Martin — with the signature hill-climb grille, sensuously crisp hood, mesomorphic flanks, squinting greenhouse and tucked tail. But the car can almost be heard, seething, with one's eyes. First off, the hue the brand has selected as a launch color, Lime Essence, looks like ionized absinthe. Additionally, the car is rimmed along its ground-hugging nether regions, from chin to rear, in a be-pronged sinew of starkly contrasting polished carbon-fiber aero effects. It sneers menacingly through narrowly horizontal, selachian eyes. It flashes a triangular carbon burgonet on each cheek, armor potent enough to ward off a Napoleonic cuirassier. And its rear is a war of stark bladelike protrusions, like the final battle sequence in a chop-socky movie. "If the DB11 is a gentleman," Nurnberger explains, "the Vantage is a hunter." Its nose is to the ground, scanning the distance for something to trounce." "It's the color of a predator in nature," explains Aston's straight-talking CEO, Andy Palmer. "Look at a wasp. Its colors warn, stay away." Not drawing the ire of other motorists is, in our opinion, one of the chief advantages of driving an Aston, especially versus some of its flashier (Italian) competitors. Apparently, Aston is aware of this and also offers the new Vantage in a more subdued palette and trim. We'd spec ours in a more traditional color, like grayish Hardly Green, with satin titanium trim and body-color zygomatic implants.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin Lagonda supersaloon gets official with first delivery

Over the past 67 years since Aston Martin acquired the Lagonda marque, the name has come and gone, but now it's back again. After an aborted attempt at reviving the brand with a much-criticized SUV concept at the 2009 Geneva Motor Show, Aston is building a new high-end sedan exclusively for the Middle Eastern market, and this is our best look at it yet. We first caught glimpse of the upcoming new Lagonda a few months ago when it was spotted undergoing testing, and Aston released preliminary details and a couple of teaser images just last month. But now it's shipping the first example for testing to the Sultanate of Oman on the Persian Gulf coast, and it has evidently allowed Oman Air and the Aston Martin Oman dealership to release a handful of photos. What we can see is a pretty handsome sedan that borrows stylistically from the original Aston Martin Zagato sedan that shocked the world in the mid-'70s, not to mention cues from the Zagato Centennial concepts revealed last year. It's possible this is Aston's new design direction, a bid to finally take it away from the gorgeous but overfamiliar styling of its current crop. The fresh look is more squared off, with narrower head- and taillights. It's also possible, of course, that this new look will remain specific to future Zagato-branded vehicles. Look close enough and you'll notice that the handsome sedan is wearing the Lagonda badge, not those of Aston Martin. Oman Air Partners With Aston Martin For Exclusive New Lagonda Test Date: 25 August 2014 World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme. Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.