2003 - Aston Martin Vanquish on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Vanquish Zagato Shooting Brake finishes a quartet Q would envy

From A to Z in four steps - that being Aston Martin and Zagato, connected by carbon fiber links known as the Vanquish Zagato Coupe, Volante, Speedster, and the now-official Shooting Brake. When the automaker revealed the Zagato Speedster at Pebble Beach in August, the Shooting Brake remained a sketch. Today we get honest, photographic proof of what 99 future owners will soon park in their climate-controlled display spaces. Were it not for the objet d'art reverence paid to a Zagato and the bitsy production run, we'd expect to see the shooting brake frolicking through expensive enclaves just as often as a Ferrari GT4 Lusso. Aston Martin's 580-horsepower V12 provides useful intent up front, a "luxuriously trimmed rear cabin area with tailored luggage" carries its weight in back. In between, driver and passenger revel in a herringbone carbon fiber fascia, anodized bronze dials, quilted leather, and glass-inlay for the double-bubble roof inviting lots of light. The Shooting Brake goes into production next year, alongside the Speedster. As with the first three bijoux, every Shooting Brake has already found a home. When Aston Martin hands the last set of keys to the final buyer, these 325 special editions will mark the close of another chapter in an Anglo-Italian cooperation begun with the 1960 DB4 Zagato. Related Video:

Editors' Picks April 2021 | Honda Accord, Mercedes-Benz E-Class and more

The month of April saw us award Editors' Picks status to a couple mega-luxury vehicles and a couple long-time standbys that recently went through mid-cycle refreshes. We drove plenty of other cars that didn't quite reach the bar for Editors' Picks status — BMW 4 Series, Infiniti QX55 and the Mitsubishi Outlander among others — but the four you'll see below stood out as the best this month. In case you missed our previous couple Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in April that earned the honor of being an EditorsÂ’ Pick. 2021 Aston Martin DBX 2021 Aston Martin DBX View 16 Photos Quick take: With attractive styling and a gorgeous yet functional interior, the V8-powered DBX is a legitimate crossover worthy of the Aston badge. Score: 8 What it competes with: Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, Mercedes-Maybach GLS 600 Pros: Mega style, fantastic driving dynamics, a true and faithful Aston Martin Cons: Very expensive, only average infotainment From the editors: Editor-in-Chief Greg Migliore — “The DBX captures the spirit of Aston Martin in a modern crossover. That's not an easy thing to do. I expected the DBX might look the part, but lack functionality. Or it would be a decent crossover, but fall short of my idea of an Aston. The DBX did neither. It exceeded my expectations and is an entertaining vehicle to drive. The styling is interesting and evocative, and the AMG-sourced powertrain delivers proper performance. I also loaded it up with groceries and a carseat fits pretty well. Mission accomplished for Aston." In-depth analysis: 2021 Aston Martin DBX First Drive Review | A crossover that makes you forget itÂ’s a crossover   2021 Bentley Flying Spur 2021 Bentley Flying Spur V8 View 20 Photos Quick take: There are technically competitors to the Flying Spur, but nothing matches it stride-for-stride in every category. ItÂ’s the Bentley flagship product now, and it flies the brandÂ’s flag with both gusto and excellence. You can't go wrong whether you spec the W12 or V8 either.