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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin Vulcan revealed with 7.0L V12, more than 800 hp

Herewith, Aston Martin would like you to turn your attentions to its Vulcan – in case the sound it makes or the flames it shoots weren't still on your mind. Those two sensory incitements come from Aston Martin's V12, but one that has been bored out from the usual 5.9 liters to 7.0 liters. We haven't been granted a precise horsepower figure yet, but it's quoted as being more than 800. That heart lies just in front of a carbon fiber monocoque and is wrapped in a carbon fiber body, those bits assembled by company motorsports partner Multimatic – the same Canada-based Multimatic that will be fashioning the body for the coming Ford GT. This is an FIA-approved treat for the track only, so it's got a pushrod suspension with adjustable dampers and anti-roll bars, a six-speed sequential transmission, carbon ceramic discs and adjustable anti-lock brakes with Brembo calipers, and adjustable traction control. The 19-inch wheels in back rest on 345-section Michelin tires. The bad news: there will only be 24 of them, so if you want one you should get on the phone this instant. If you can get your name added to the list, you might also wish to sign up for the racing development program offered with it. Factory pilot Darren Turner, he with two GT1 class win for Aston Martin Racing in 2007 and 2008, will "support owners on their learning journey" as they are coached at tracks around the world. Vulcan owners will get classroom lessons on top of practical instruction in wares including the V12 Vantage S and One-77 as they work their way up to getting the most out of their Vulcan. On top of that, they can book time in Turner's Base Performance Simulators for virtual driving time. Or for the money all of this is sure to cost, they could just have a simulator installed in one of their Mediterranean lake homes. For the rest of us, the Vulcan contains design cues we'll see in future Aston Martins. We could know more about that, and its specs, when it's unveiled next week at the Geneva Motor Show. There's a press release below for now. ON TRACK FOR GLORY: ASTON MARTIN VULCAN PREPARES FOR TAKE-OFF - Geneva global reveal for limited edition, track-only, 7.0-litre V12 supercar - Motorsport-developed technology for extreme on-track performance - Expert tuition, technical support and experience programme for owners 25 February 2015, Gaydon: Introducing the Aston Martin Vulcan – a track-only supercar and the British luxury brand's most intense and exhilarating creation to date.

Aston Martin shows electric Rapide, production possible in two years

Aston Martin is working with investment firm ChinaEquity to bring an all-electric version of the Rapide to production by the end of 2017. Aston received 50 million British pounds ($77 million) from ChinaEquity for development, according to Automotive News Europe. The model could have as much as 1,000 horsepower, which makes sense because its powertrain will be developed by an affiliate of the Williams Formula One team. Aston Martin also says an electric variant of its DBX SUV may be in the works by 2019. The electric Rapide could also have a 200-mile single-charge range, though the car may be priced at as much as $250,000. Aston Martin first announced plans to build the model earlier this year. The automaker launched the Rapide in 2010. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.