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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

UK offers Aston Martin military base to produce DBX in Wales

The British government is doing its best to encourage Aston Martin to build the DBX in the United Kingdom. To that end, Prime Minister David Cameron made a public offer to the automaker Thursday to make use of a military facility in Wales to produce the crossover. The location is St Athan, a Royal Air Force base and Ministry of Defence facility with space left vacant since a planned military academy earmarked for the site was canceled less than five years ago. One of its empty hangars is what Cameron offered to Aston Martin, according to the BBC. The facility is located near the airport in the Welsh capital of Cardiff, a little over two hours from the company's headquarters and principal manufacturing site in Gaydon. If Aston takes the bait, the site would be used to manufacture the DBX that would become the company's first crossover. Rivals Jaguar, Bentley, Maserati, and Lamborghini are all planning to launch their first crossovers, as well. Aston showcased a concept version of the DBX at the Geneva Motor Show this March, but the production version is expected to go a bit more mainstream, ditching the electric powertrain and two-door layout in favor of more conventional propulsion and four-door setup. The company is also said to be considering opening a new facility in the United States, specifically in Alabama near the Mercedes plant there, to handle production of the DBX. Other locations within the UK are also said to be under consideration, but Aston has yet to make a decision – or at least an announcement – on where the crossover might be assembled. When Aston previously branched out with the launch of the Rapide, it contracted Magna Steyr to handle assembly on its behalf in Austria, before moving production back home. The contract manufacturing facility is the same to which the Jaguar Land Rover is expected to entrust assembly of the F-Pace crossover. It's also where the G-Class is built for Mercedes, which in turn similarly hired AM General recently to assume production of the R-Class crossover. Related Video:

Aston Martin reveals new V12 Vantage S Roadster as its fastest droptop to date

You have to hand it to Aston Martin. Its entry-level V8 Vantage may be nearly a decade old, but the British automaker never tires of rolling out ever more powerful versions. Where the original packed a 4.3-liter V8 derived from a Jaguar design and producing 380 horsepower, this latest version packs 565 hp to become the company's quickest and fastest roadster to date, not to mention its most powerful. Following the debut of the V12 Vantage S coupe, the new V12 Vantage S Roadster packs the most powerful iteration of Aston's ubiquitous 6.0-liter V12 engine to date. Equipped with CNC-machined combustion chambers and hollow camshafts, unburdened of 44 pounds of excess weight and mated to Gaydon's latest Graziano-developed Sportshift III seven-speed sequential gearbox, that engine is capable of propelling the open-top rocket to 60 in 3.9 seconds en route to a top speed of 201 miles per hour. That's considerably quicker than the flagship Vanquish Volante, which runs to 60 in 4.1 seconds and tops out at 183 mph, painting the V12 Vantage S Roadster as Aston's most performance-focused droptop to date. It's also got a flatter and fatter torque curve than the previous V12 Vantage Roadster, three-stage adaptive damping, three-stage stability control and two-stage ABS, carbon-ceramic disc brakes and a lightweight exhaust derived from the pipes on the One-77. Like what you see? There are more details to digest in the press release below, including a full range of customization options from the Q by Aston Martin catalog. ASTON MARTIN V12 VANTAGE S ROADSTER – AN OPEN INVITATION TO EXCITEMENT - Debut of the luxury brand's most potent and exhilarating roadster yet - 6.0-litre V12 engine: 565 bhp and 620 Nm delivers 201 mph top speed - Supreme agility and intense excitement characterise new model Aston Martin is opening up a new world of exhilarating driving excitement with the announcement of the hotly anticipated V12 Vantage S Roadster. When it arrives in markets around the world later this year the new sports car will become the luxury British marque's most potent, fastest and fastest-accelerating series production roadster to date and follows in the broad tyre tracks of the V12 Vantage S Coupe that was launched to worldwide acclaim in 2013.