2010 Aston Martin Rapide on 2040-cars

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Channeling Bond in a 2005 Aston Martin Vanquish S

Spectre is nearly upon us, the next episode in the James Bond series bringing with it a conceptual peek at the future of Aston Martin courtesy of the DB10. As for how much Bond's new ride predicts the DB11 that will be offered to civilians, "elements" is the most concrete word we've heard to describe the bridge from one to the other, and that doesn't tell us much. Still in the dark about where Aston Martin is going, we recently got the opportunity to remember where it's been. Some friends of Autoblog at Regency Car Rental in LA told us we could borrow their 2005 Aston Martin Vanquish S, so we spent the day hunting nefarious types on twisty Malibu roads, then cruising the Valley looking for a tuner shop that could install a minigun. The Vanquish played a role in the 2002 film Die Another Day, back when Pierce Brosnan made a living as the roguish, rakish MI6 asset. The film rekindled the union between the agent and Aston Martin after a three-movie interlude in which Bond drove BMWs, including, oh-so-briefly, a Z3. Returning with a bang – make that thousands of large- and small-caliber bangs – Q Branch fitted the hero car with rockets, guns that could shoot incoming projectiles, machine guns, an ejector seat, and invisibility camouflage. On the chicest streets in the sleekest LA neighborhoods the Vanquish S still passes the look-at-me test. The Vanquish S we picked up from Regency didn't have any of that, but as indicated by that S at the end it did have more power and performance than the standard Vanquish in the movie. Horsepower from the 5.9-liter V12 went from 460 to 520 in the S, and this model also got stiffer springs, new suspension geometry, quicker steering, and 19-inch lightweight wheels. Exterior modifications were a wider, more curved grille, a front splitter (not present on this car), and a larger rear spoiler. On the most chic streets in the sleekest LA neighborhoods the Vanquish S still passes the look-at-me test – everywhere we went, men and women paid attention to our arrival. As for us, we're split on its looks right down the middle of the car. We've been fans of the front since the day of the reveal, especially the front fascia and headlights, but we're still not sold on the rear, starting from where the vertical line in the door where the sheetmetal expands into those trademark haunches. We didn't encounter anyone else with such reservations.

Aston Martin CEO calls Tesla Model S 'Ludicrous' mode stupid

To be fair, some would say paying as much as a quarter-million dollars for a car in itself qualifies as "ludicrous." But the CEO of Aston Martin, a company that is readying a pricier electric-vehicle competitor to the Tesla Model S, didn't mince words in discussing Tesla's newest gizmo that can propel the sedan from 0 to 60 miles per hour in less than three seconds. In fact, Andy Palmer, Aston's CEO, prefers a slightly more balanced approach. Palmer was quoted in Automotive News as saying that Tesla's Ludicrous Mode was "stupid." He added that he'd rather have an electric vehicle that could last "a few laps of a decent race course" instead of one that does its best imitation of a Dodge Challenger Hellcat. Palmer also took to his Twitter account to note, among other things, that the Aston's "insane mode comes as standard - no button required." Aston Martin said earlier this week that it planned to make a battery-electric variant of its Rapide Sedan. That model will have 800 horsepower as well as a 200-mile single-charge range. The car will also cost between $200,000 and $250,000, or about twice the cost of a top-of-the-line Model S. As for the Tesla, its Ludicrous mode was announced last month for the Model S and it will eventually be added to the Model X for those who are big on flipping SUVs. Tesla said that the feature cuts the sedan's 0-60 mpg time to a tidy 2.8 seconds, though the option does cost about $10,000. Which is probably about the price of an Aston Martin door handle. Featured Gallery 2015 Aston Martin Rapide S View 32 Photos News Source: Automotive News (subs req'd) Green Aston Martin Tesla Electric ludicrous mode

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx