2024 Aston Martin Dbx Awd on 2040-cars

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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin find unique way to recycle scraps of leather

Ever wonder what happens to the scraps of leather left over after skilled craftsmen are done upholstering the interior of a luxury automobile? There's a lot of hide left over, as we've seen first-hand from visiting the upholstery workshops at various factories, but much of the waste is made up of tiny cutoffs. Some of those pieces might be used for repair kits, some scraps for smaller pieces of merchandise, while others might be sold to nearby craftsmen. Aston Martin found a different use for some of its leftovers. The British automaker put down a canvas in the VIP atrium at its headquarters in Gaydon, UK, and equipped a team of artisans with a whole pile of leather samples. What they did with it is perhaps the most compelling example of recycling we've seen to date. The end result, as you can see from this latest video, is an artistic representation of the Vanquish, made entirely out of leather – as if the interior of the luxurious sports car isn't already clad in enough of the stuff. Of course, it doesn't have the Vanquish's 6.0-liter V12 and its 568 horsepower, so unlike most Astons, it won't be going anywhere in a hurry. Perhaps it could be hung in the upholstery workshop for future workers to admire. Related Video:

Aston Martin considering US plant for DBX production

Aston Martin could be the next foreign automaker to begin production in the United States, according to the latest report from the Financial Times. The British automaker is reportedly considering a number of possibilities to handle assembly of the production version of the DBX crossover concept presented in March. Among them is the prospect of building a new plant in a Southern state like South Carolina or Tennessee, which could bring with it significant tax breaks and other incentives that would ease the process and make it financially attractive. Aston's main plant at Gaydon, UK, is reportedly nearing capacity as the company ramps up production, with a series of new models on the way. It moved production of the Rapide, its only model produced overseas, back to Gaydon in 2012 after it was initially handled off-site by Magna Steyr in Austria. That doesn't mean that the US proposal will necessary get the nod, though. Another possibility Aston is considering is taking over the former Jaguar facility at Browns Lane in nearby Coventry. The DBX concept was unveiled as an electric crossover coupe at the Geneva Motor Show last month, showing the way forward for the brand. The production version is expected to adopt a more conventional setup with four proper doors and an internal-combustion engine.