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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Buy Sir Stirling Moss's '54 Aston Martin DB3S for just $10m

Bonhams estimates this rare 1954 Aston Martin DB3S will fetch as much as $10 million when it hits the auction block late next month. The fifth of 31 examples (and only 11 works racers) built, this particular DB3S was originally built for the private use of the company's owner David Brown. But after three other examples were destroyed at Le Mans in 1954, Brown handed his car over to the racing department, which replaced the fiberglass bodywork with aluminum and put it to work. Drivers like Sir Stirling Moss, Peter Collins, and Roy Salvadori drove it at Spa, the Nurburgring, and the Mille Miglia. As if that provenance weren't enough, the roadster then went on to appear in the '60s comedy School for Scoundrels alongside Ian Carmichael, Terry-Thomas, and Janette Scott – plus an Austin-Healey 100-Six and a 1928 Bentley 4 1/2 -Litre Open Tourer dubbed the "Swiftmobile." Bonhams has chassis number DBS3S/5 consigned for its upcoming sale at the old Aston Martin Works factory in Newport Pagnell. With all that history, the auction house anticipates it will sell for GBP6,000,000-7,000,000 – equivalent to $8.5-10 million at current exchange rates. That would, according to the records at Sports Car Market, make it one of the most valuable Astons ever sold at auction, besting the DB3S that Gooding & Company sold in 2014 for $5.5 million. Related Video: THE 1954 ASTON MARTIN DB3S: CAR OF THE SILVER SCREEN RACED BY THE GREAT STIRLING MOSS, NOW OFFERED AT BONHAMS A rare Aston Martin Works team car – chassis number DB3S/5 – which was campaigned in period by such legendary racing drivers as Sir Stirling Moss, Peter Collins and Roy Salvadori, and latterly went on to co-star with Terry-Thomas in 1960s movie classic 'School for Scoundrels', will be offered at Bonhams Aston Martin Works Sale on 21 May 2016. It is estimated at GBP6,000,000-7,000,000. This historic Aston Martin began life as the personal road car of David Brown, the multi-millionaire industrialist owner of the Aston Martin marque. Under Brown's reign the legendary post-World War 2 'DB' series of Aston Martin cars were built, including the Atom, the DB2, DB3, DB4, DB5, DB6, DB7, DB9 and the DBS, all named using Brown's initials. Aston Martin also built a number of DB3S models for the Works racing team.

More V12 power, no turbos | 2017 Aston Martin Vanquish S First Drive

Like the last days of the dinosaurs, Aston Martin's $294,950 Vanquish S is one of a handful of extant Tyrannosaurus Rex – few big-capacity naturally aspirated engines still bellow rage at the world in general. So, six liters, twelve cylinders, 48 valves, and no turbos; hurrah. Well, as long as you're not buying the gas. As the delivery driver who brought this car to me observed: "Whatever I seem to do with this car, it never gives more than 14.5 mpg, where as long as you barely touch the throttle, the new DB11 gives you about 18." Aston's DB11, which debuted this year with a fresh chassis/powertrain architecture that will eventually underpin a new car with the Vanquish nameplate, is twin-turbocharged. The Vanquish S, with its extra power, is decidedly not. It's the off-duty moments that stymie gas mileage for naturally aspirated mills like the one in this car. Dragging that huge crank, con rods, pistons, and cams around plays havoc on economy when you aren't on it like jam on toast. At full throttle, there's not a lot in it, turbo or no turbo. The Vanquish is the most unlikely car ever to have almost not made it into production. The name was first used in 2001 attached to Ian Callum's toothsome aluminum/carbon composite coupe body, but then chief executive Uli Bez held it back for six months, officially because he didn't like the Ford Ka air vents. Unofficially, as he later admitted: "What no one wanted to hear at the time is that Vanquish was crap. I changed 200 things, and even then, it burned through gearboxes." At the heart of the Vanquish then and now is a V12 engine, effectively built out of two Ford Mondeo Cleveland V6 units. It's easy to scoff at such humble beginnings, but the rumor machine elicits Porsche and Cosworth involvement in its gestation. First introduced in the 1999 DB7 V12 Vantage, the engine was then tuned to 460 horsepower for the 2001 Vanquish, which also debuted Aston's bonded-and-riveted VH platform chassis. Over 2,500 of these amazing cars were sold in standard and (from 2004) S forms, though its robotized manual transmission was problematic.