2023 Aston Martin Dbx 707 on 2040-cars

Auto blog

Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video:

Aston Martin pens new DB10 for James Bond

James Bond has driven a variety of vehicles over the course of his long and fictitious career in espionage, but few marques have been as intrinsically tied to the famous spy as Aston Martin. For the past few films that's come down to the DBS, but for the next one, 007 is switching to the one you see here. Called the DB10, this latest Aston was designed specifically for the upcoming movie Spectre. Technical details were not disclosed, but the design demonstrates a clean break with the styling that has characterized Astons for the past couple of decades. Working with EON Productions – the studio responsible for the Bond films – Aston's chief designer Marek Reichman and his team penned a new form with decidedly different design cues and applied them to a shape that looks similar to the current V8 Vantage, but with different lines. Beyond the silver screen, Aston will build only ten production examples of the DB10. The bigger question, however, is whether this design will inform the new generation of sports cars and luxury GTs from Gaydon. In the meantime, moviegoers will be able to see the new DB10 in action in Spectre when it debuts on November 6, 2015. Built for Bond: Aston Martin debuts unique car for Spectre - Aston Martin DB10 created specifically for new Bond film - Partnership with EON Productions spans 50 years of cinema history - Demonstrates the breadth of Aston Martin's bespoke capabilities 4 December 2014, Gaydon: Aston Martin together with EON Productions, the producers of the James Bond film franchise, unveiled Bond's stunning new car, the Aston Martin DB10, on the 007 stage at Pinewood Studios. The luxury British sports car brand is delighted to confirm that James Bond will once again drive an Aston Martin in Spectre. On this occasion, it will be a model developed specifically for the film and built in-house by the brand's design and engineering teams. Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film's director, Sam Mendes, to create the ultimate car for the world's most famous spy. Celebrating the great British brand's half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.