2023 Aston Martin Dbx on 2040-cars

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Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

UK offers Aston Martin military base to produce DBX in Wales

The British government is doing its best to encourage Aston Martin to build the DBX in the United Kingdom. To that end, Prime Minister David Cameron made a public offer to the automaker Thursday to make use of a military facility in Wales to produce the crossover. The location is St Athan, a Royal Air Force base and Ministry of Defence facility with space left vacant since a planned military academy earmarked for the site was canceled less than five years ago. One of its empty hangars is what Cameron offered to Aston Martin, according to the BBC. The facility is located near the airport in the Welsh capital of Cardiff, a little over two hours from the company's headquarters and principal manufacturing site in Gaydon. If Aston takes the bait, the site would be used to manufacture the DBX that would become the company's first crossover. Rivals Jaguar, Bentley, Maserati, and Lamborghini are all planning to launch their first crossovers, as well. Aston showcased a concept version of the DBX at the Geneva Motor Show this March, but the production version is expected to go a bit more mainstream, ditching the electric powertrain and two-door layout in favor of more conventional propulsion and four-door setup. The company is also said to be considering opening a new facility in the United States, specifically in Alabama near the Mercedes plant there, to handle production of the DBX. Other locations within the UK are also said to be under consideration, but Aston has yet to make a decision – or at least an announcement – on where the crossover might be assembled. When Aston previously branched out with the launch of the Rapide, it contracted Magna Steyr to handle assembly on its behalf in Austria, before moving production back home. The contract manufacturing facility is the same to which the Jaguar Land Rover is expected to entrust assembly of the F-Pace crossover. It's also where the G-Class is built for Mercedes, which in turn similarly hired AM General recently to assume production of the R-Class crossover. Related Video: