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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

1965 Aston Martin DB5 Convertible fetches record $2 million in Paris

Aston Martin and Ferrari may occupy similar territory in the current market for new cars, or at least overlap, but when it comes to their respective classics, they're in different leagues. While some classic Ferraris can sell at auction for eight figures, the highest prices ever paid for classic Astons work out to seven. That makes this latest result something of a world record. At its recent auction, held at the Grand Palais in Paris during the Retromobile classic car show this past weekend, venerated auction house Bonhams sold a 1965 Aston Martin DB5 Convertible (one of just 35 left-hand-drive models made) for the equivalent of $2.14 million. That makes it the highest price ever paid for a production DB5 - coupe or convertible - in the history of automobile auctions, driving the most successful automobile auction Bonhams has ever held in Europe. It was not, strictly speaking, the most ever paid for any Aston, however. That honor, according to Sports Car Market, goes to the 1955 DB3S racer that Gooding & Co. sold for $5.5 million at Pebble Beach last year. Nor was it the most expensive DB5 (modified or otherwise), after the highly modified one from the James Bond movies Goldfinger and Thunderball sold for $4.6 million back in 2010. This latest record easily eclipsed other production DB5s, though: The most we'd ever seen a standard model sell for was $1.65M at RM's auction in Monterey last year. Other high-priced Aston auctions include a Zagato-bodied 1960 DB4 GT "Jet" ($5M, Bonhams 2013), another DB3S ($3.7M, RM 2012), a '57 DBR2 ($3.4M, Christie's 1985), a Ghia-bodied '56 DB2/4 ($2.3M, RM 2013) and a series of DB4 GTs that have gone for between $2.2 and $2.7 million.

Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.