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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Aston Martin, Red Bull show off V12-powered hypercar

Not many companies are capable of developing true hypercars. Today, Aston Martin resoundingly declared it intends to be one of them, revealing a V12-powered mid-engine hypercar created in tandem with Formula One's Red Bull Racing. Codenamed the AM-RB 001, The two-seater will arrive in 2018 and will be built on a lightweight carbon-fiber structure. It will be assembled at Aston's Gaydon facility in the United Kingdom where the One-77 was built. Aston says between 99 and 150 road versions will be made, including the prototypes. Twenty five models will be created specifically for track use. Red Bull brags the customer list "reads like a who's who of F1 legends, moguls, and megastars." The AM-RB 001 is the fruit of a partnership between Aston and Red Bull that was announced in March. More details of the hypercar weren't immediately known, but the companies promise "unprecedented levels of downforce" created by aerodynamic elements underneath the car, which allows designers to execute the swoopy appearance shown in today's images. The V12 will be naturally aspirated, and the transmission and suspension are new designs developed by Red Bull. The power to weight ratio will be one horsepower to one kilogram, or 2.2 pounds. The projected will be marshaled by Aston chief creative officer, Marek Reichman, and David King, the carmaker's chief special operations officer who will oversee the build. Red Bull's side will be led by chief technical officer Adrian Newey. "The synergy between Red Bull Racing and Aston Martin is clear," Newey said in a statement. "I knew Red Bull Racing had the ability to handle the pure performance aspects, but Aston Martin's experience of making beautiful, fast, and comfortable GT cars is of great benefit to the project." Related Video: Featured Gallery 2018 Aston Martin Red Bull AM-RB 001 Design/Style Motorsports Aston Martin Coupe Performance Supercars F1 Red Bull Racing