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Aston Martin launches AMR line with ultra-exclusive Vantage and Rapide

Aston Martin has taken to Geneva to launch a new line it calls AMR. According to the British automaker, this brand is designed to connect the company's racecars and road cars. In this quest, the models will feature performance and design upgrades to provide some of the look and feel of those racecars. Every model in the Aston family will get an AMR iteration, but the company will start with the Rapide AMR and the Vantage AMR Pro. The milder of the two, unsurprisingly, is the Rapide AMR. As with all future AMRs, the car was developed by the main branch of Aston, while the AMR Pro cars will be developed by the Aston Martin Advanced Operations department. Among the Rapide's updates is a massaged 6.0-liter V12 with a new exhaust that produces 592 horsepower. That engine will propel the car to a top speed of 210 mph. The car also features a new front bumper with a very tall grille. This look is shared with the Vantage AMR Pro, and it makes both cars look as though they've been told something astonishing, but it works. And, to be fair, the standard Rapide already had a tall grille. The nose is accompanied by 21-inch wheels, a new front splitter, side skirts, rear spoiler, and rear diffuser. Inside there is plenty of dark gray Alcantara with gray and lime green highlights throughout. These match the Stirling Green and lime green paint scheme on the outside of both cars. The cabin also has carbon fiber seats, center stack, and center console. View 20 Photos The Vantage AMR Pro kicks everything up a few notches. It's a track-only car, powered by a version of the V8 found in the Aston Martin Vantage GT4 race car. In the AMR Pro, it produces 500 horsepower. The engine sits beneath a hood that is the same as what Aston uses on the World Endurance Championship cars. The rear wing is also taken from those racers. Other body modifications include a new splitter, fenders, side skirts, and rear diffuser. The car has additional performance upgrades in the form of an adjustable suspension, and center-lock wheels with Michelin Pilot Cup 2 tires. Inside, the car has most of the same upgrades as the Rapide, but it also gets a roll cage. Aston didn't release pricing, but it did say how many of each car will be built. Not surprisingly, there won't be many of each. The company will build 210 Rapide AMRs, but just 7 Vantage AMR Pros. So if you want one, you'd better act fast. Otherwise you'll have to wait for AMR versions of other Astons. Related Video:

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin wants to get involved in F1 engines

LONDON — British luxury sportscar maker Aston Martin is looking to get more engaged in Formula One, chief executive Andy Palmer said on Sunday amid speculation of a title partnership with Red Bull and future engine involvement. "We want to be more involved in the sport," Palmer told Britain's Channel 4 television while attending the Singapore Grand Prix. "We're currently studying the 2021 engine. If we get a reasonable regulation that brings down the cost of the engine, Aston would like to be involved in the engine," added the Briton. "And then of course we'd like to be involved a little more next season and then join the dots. But it really depends on what happens with the engine regs." Red Bull and Aston Martin have an existing relationship, with the team's race cars carrying branding for the marque since last year. Top designer Adrian Newey, whose Renault-powered Red Bull race cars won four successive drivers' and constructors' titles between 2010-13, has worked with Aston Martin on the AM-RB 001 Valkyrie 'hypercar'. Media reports have suggested Aston could become Red Bull's title sponsor next season. Former Nissan executive Palmer was a key figure in negotiating just such a previous deal for the Japanese manufacturer's Infiniti brand, which has now gone to the Renault works team, to partner Red Bull. The British-based team currently use Renault engines, branded Tag Heuer. Formula One, under new management since U.S.-based Liberty Media took over in January, and the governing FIA are looking at what sort of unit will power the series once the current agreement expires in 2020. The aim is to bring down costs and allow a cheaper and less complex engine than the current 1.6 liter V6 turbo hybrid power units, one that could also encourage new manufacturers into the sport. Aston Martin, a 104-year-old firm whose road cars have become closely associated with fictional British secret agent James Bond, last competed in Formula One in 1960. The company is now owned mainly by Kuwaiti and Italian investors and is seeking to boost its share of U.S. markets. Last month Aston reported its first half-yearly profit in almost a decade and it expects full-year volumes to rise by around a third to roughly 5,000 cars. Reporting by Alan BaldwinRelated Video: Motorsports Aston Martin Renault Technology Emerging Technologies Racing Vehicles F1 adrian newey