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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Listen to the Aston Martin Vulcan do what it was meant to

What happens when a world-class sports car manufacturer and racing team is permitted to design a vehicle from the ground up with no rules to follow? Something along the lines of the Aston Martin Vulcan, that's what. Built neither for the road nor for any racing series, the Vulcan is part of a new class of dedicated track cars. And as you can see from this latest video, it's all but completely unhinged. The Vulcan represents Gaydon's answer to the likes of the Ferrari FXX K and McLaren P1 GTR. It packs a 7.0-liter naturally aspirated V12 at the front of an aluminum chassis with carbon-fiber bodywork. It weighs less than 3,000 pounds, but packs 800 horsepower – without a hybrid system or turbo spool in sight. In short, it's takes the best from Aston's road cars and its race cars, amps them up to 11, and abides by none of the rules they need to. Apart from some preliminary teasers, a run up the hill at Goodwood, and a brief (but static) encounter with its Cold War, airborne namesake, this represents a rare opportunity to see – and most importantly hear – the Vulcan do what it's designed to do. With only 24 to be made and each priced at over $2 million, this may be the closest you'll ever get. So go full-screen and crank the speakers to enjoy the unbridled show.

On the trail of the Aston Martin racer who helped change WWII

Arguably one of the most crucial operations of the second World War, Operation Mincemeat was a British disinformation mission responsible for misdirecting Axis forces towards Greece and Sardinia, and in turn, opening up the Italian island of Sicily. That led to the downfall of Italian dictator Benito Mussolini and opened up the soft underbelly of Hitler's Third Reich. While we won't go into all the details of Operation Mincemeat (it really is worth studying, though), an integral aspect required the transport of a dead body from Hackney, London, 400 miles north to Holy Loch, Scotland as quickly as possible. The corpse, which was disguised as a major in the Royal Marines and loaded with faux sensitive documents pointing to a landing in Greece, needed to be appropriately fresh. That's where Aston Martin racing driver turned MI5 operative Jock Horsfall came into play. The body was loaded into Horsfall's customized 1937 Fordson van, and hustled north. For the rest of the story, you'll need to take a look at Xcar's recapping of Horsfall's fateful journey while at the helm of an Aston Martin Vanquish Volante, the far more civilized successor to the English legend's black 2 Litre Speed.