Orig Msrp $267,895; Meteorite Silver / All Phantom Grey; on 2040-cars

Auto blog

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin Lagonda super sedan officially teased

Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback. The British automaker has just confirmed "strictly limited series production" of a new Lagonda saloon, previewed by the two teaser images you see here. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East. Aston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0-liter V12 engine, we figure it's safe to say that'll provide the motivation as well, with at least the same 565-horsepower output as the Vanquish and the new V12 Vantage S Roadster, if not more. The announcement, of course, hardly comes as a surprise. Just a few months ago we spotted a disguised prototype for this very vehicle undergoing testing, and Aston has been toying with the idea of a Lagonda revival since the debut of the rather controversial Lagonda crossover concept at the 2009 Geneva Motor Show to mixed reviews. There was since talk of partnering with Mercedes-Benz to revive the Lagonda line along with Maybach, but that ultimately fell through – although the two are still collaborating in other areas, including the provision of a new line of engines and other technologies. Lagonda was originally founded independently in 1906, was acquired by legendary Aston chief David Brown in 1947 and has popped on and off the radar screen ever since. It remains unclear whether the new sedan will revive the Lagonda handle as a nameplate or as a separate brand, but you can delve into the press release below to read what Aston has confirmed thus far.

Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.