2012 Aston Martin Dbs Volante Ultimate Edition Silver Fox 1 Of 100 on 2040-cars

Auto blog

Look for Jaguar C-X75 in your new James Bond Scalextric set

Scalextric, the slot-car racing set, has produced sets themed around James Bond films for years. You can get the Range Rover from Skyfall, the Alfa Romeo from Quantum of Solace, the DBS from Casino Royale, and almost all of the sets include the Aston Martin DB5; there was a limited-edition three-car series of DB5s around the movie Goldeneye, back in 1995. They'll be doing it again for the coming Spectre film, Pocket-lint.com saying that the set will come later this year and looks like it will include the Jaguar C-X75. That treat, as well as the DB10, haven't been completed for the toy set yet because they haven't been finalized for the film. A new DB5 run will be available for the garage, limited to 4,500 units and featuring a manually raised rear shield and an automatic ejector seat triggered if the car bumps a bollard along the track during feisty driving. The expected price is 100 pounds ($152 US), which includes track, and it should be out sometime before the movie arrives in theaters in November. Featured Gallery James Bond 'Spectre' Scalextric set News Source: Pocket-lintImage Credit: Pocket-lint Celebrities Toys/Games TV/Movies Aston Martin Jaguar spectre jaguar c-x75 aston martin db10 scalextric

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.