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Aston Martin launches AMR line with ultra-exclusive Vantage and Rapide

Aston Martin has taken to Geneva to launch a new line it calls AMR. According to the British automaker, this brand is designed to connect the company's racecars and road cars. In this quest, the models will feature performance and design upgrades to provide some of the look and feel of those racecars. Every model in the Aston family will get an AMR iteration, but the company will start with the Rapide AMR and the Vantage AMR Pro. The milder of the two, unsurprisingly, is the Rapide AMR. As with all future AMRs, the car was developed by the main branch of Aston, while the AMR Pro cars will be developed by the Aston Martin Advanced Operations department. Among the Rapide's updates is a massaged 6.0-liter V12 with a new exhaust that produces 592 horsepower. That engine will propel the car to a top speed of 210 mph. The car also features a new front bumper with a very tall grille. This look is shared with the Vantage AMR Pro, and it makes both cars look as though they've been told something astonishing, but it works. And, to be fair, the standard Rapide already had a tall grille. The nose is accompanied by 21-inch wheels, a new front splitter, side skirts, rear spoiler, and rear diffuser. Inside there is plenty of dark gray Alcantara with gray and lime green highlights throughout. These match the Stirling Green and lime green paint scheme on the outside of both cars. The cabin also has carbon fiber seats, center stack, and center console. View 20 Photos The Vantage AMR Pro kicks everything up a few notches. It's a track-only car, powered by a version of the V8 found in the Aston Martin Vantage GT4 race car. In the AMR Pro, it produces 500 horsepower. The engine sits beneath a hood that is the same as what Aston uses on the World Endurance Championship cars. The rear wing is also taken from those racers. Other body modifications include a new splitter, fenders, side skirts, and rear diffuser. The car has additional performance upgrades in the form of an adjustable suspension, and center-lock wheels with Michelin Pilot Cup 2 tires. Inside, the car has most of the same upgrades as the Rapide, but it also gets a roll cage. Aston didn't release pricing, but it did say how many of each car will be built. Not surprisingly, there won't be many of each. The company will build 210 Rapide AMRs, but just 7 Vantage AMR Pros. So if you want one, you'd better act fast. Otherwise you'll have to wait for AMR versions of other Astons. Related Video:

Aston Martin owners rev up for possible sale or stock IPO

LONDON — Aston Martin's owners have hired financial advisory firm Lazard to prepare for a stock market listing or sale of the British sports car maker made famous by fictional spy James Bond, sources familiar with the matter told Reuters. Italian private equity fund Investindustrial and a group of Kuwaiti investors, who together own more than 90 percent of the marque, are hoping to cash in on a recovery in sales and are in the initial stages of a strategic review. They have hired investment bank Lazard to work on a preliminary plan and could either opt for an initial public offering (IPO) in the third or fourth quarter of 2018 or a trade sale, two of the sources said on Friday. A deal could value the maker of the sports car driven by Britain's Prince William on his wedding day at between 2 billion and 3 billion pounds ($4 billion), one of the sources said, adding a listing was the most likely option. However, no final decision had been taken and the investors could decide to retain control, the sources added. Investindustrial declined to comment while Aston Martin and Lazard did not return requests for comment. Adeem Investment, one of the Kuwaiti investors, was not immediately available. If successful, a float of Aston Martin would be a milestone deal for the 104-year-old car manufacturer and would follow the IPO of Italian sportscar maker Ferrari which made its Wall Street debut in 2015 amid strong investor demand. Investindustrial, led by founder Andrea Bonomi, bought 37.5 percent of Aston Martin in 2012 in what was the fund's best-known investment in Britain. The fund, which has clinched a number of Southern European investments since its launch in 1990, is Aston Martin's single biggest investor and is driving the plans, the sources said. Beside Lazard, other investment banks have approached the private equity fund in recent weeks offering advice ahead of a possible IPO, another source said. Yet no other mandates will be awarded this year for the Gaydon-based firm, which is in the midst of a turnaround plan that aims to restore the business to profitability following six years of losses. Aston Martin, which recently unveiled its new Vantage model, is on course to post its first annual pre-tax profit since 2010 as strong demand for the luxury automaker's DB11 sports car boosts its performance.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.