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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Channeling Bond in a 2005 Aston Martin Vanquish S

Spectre is nearly upon us, the next episode in the James Bond series bringing with it a conceptual peek at the future of Aston Martin courtesy of the DB10. As for how much Bond's new ride predicts the DB11 that will be offered to civilians, "elements" is the most concrete word we've heard to describe the bridge from one to the other, and that doesn't tell us much. Still in the dark about where Aston Martin is going, we recently got the opportunity to remember where it's been. Some friends of Autoblog at Regency Car Rental in LA told us we could borrow their 2005 Aston Martin Vanquish S, so we spent the day hunting nefarious types on twisty Malibu roads, then cruising the Valley looking for a tuner shop that could install a minigun. The Vanquish played a role in the 2002 film Die Another Day, back when Pierce Brosnan made a living as the roguish, rakish MI6 asset. The film rekindled the union between the agent and Aston Martin after a three-movie interlude in which Bond drove BMWs, including, oh-so-briefly, a Z3. Returning with a bang – make that thousands of large- and small-caliber bangs – Q Branch fitted the hero car with rockets, guns that could shoot incoming projectiles, machine guns, an ejector seat, and invisibility camouflage. On the chicest streets in the sleekest LA neighborhoods the Vanquish S still passes the look-at-me test. The Vanquish S we picked up from Regency didn't have any of that, but as indicated by that S at the end it did have more power and performance than the standard Vanquish in the movie. Horsepower from the 5.9-liter V12 went from 460 to 520 in the S, and this model also got stiffer springs, new suspension geometry, quicker steering, and 19-inch lightweight wheels. Exterior modifications were a wider, more curved grille, a front splitter (not present on this car), and a larger rear spoiler. On the most chic streets in the sleekest LA neighborhoods the Vanquish S still passes the look-at-me test – everywhere we went, men and women paid attention to our arrival. As for us, we're split on its looks right down the middle of the car. We've been fans of the front since the day of the reveal, especially the front fascia and headlights, but we're still not sold on the rear, starting from where the vertical line in the door where the sheetmetal expands into those trademark haunches. We didn't encounter anyone else with such reservations.

Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.