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Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin GT8 is lightest and most powerful V8 Vantage ever

Aston Martin has revealed the upcoming GT8 variant, a race-inspired limited edition much like the earlier GT12. Only 150 will be built – 50 more than the 12-cylinder sibling. And like the GT12, none of those will be coming to North America, either. The car has already been offered to select customers, with a sketch depicting the car but without finalized photos, as the manufacturer wanted to keep the car under wraps until the unveiling. As the GT12 uses the six-liter V12 engine, the GT8 is based on the Vantage V8 and uses a 4.7-liter powerplant with 446 horsepower, a slight hike from the regular car's output. The bodywork has been made out of carbon fiber, granting it the title of being the lightest and most powerful V8 Vantage built. According to Aston Martin, all the bodywork is race-bred and not just there for show. Aston's Director of Special Projects and Motorsport, David King says that Aston Martin has "long desired to create a road car that truly reflects our racing activity at Le Mans", and that the GT8 achieves that. View 13 Photos Regarding the choice of transmission, the GT8 follows in the footsteps of the GT12 – either a six-speed manual or the seven-speed Sportshift II paddle-shift, whichever seems to suit the buyer of the motorsport-themed car. The buyer can also decide on optional weight saving measures, as the roof is also available in carbon fiber and the side and rear windows in polycarbonate. Still, there are A/C and audio systems to make the limited edition car a little more bearable than its racing counterparts. There are three optional "Halo" paint schemes to choose from, combining China Grey with blue, Stratus White with green and Stirling Green with lime detailing, the last of which is seen in these press images. Prices start from GBP165,000 ($233,880) and deliveries commence in late 2016. Related Video: News Source: Aston MartinImage Credit: Aston Martin Aston Martin Coupe Racing Vehicles Special and Limited Editions Supercars Videos vantage v8