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Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.

Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: