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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 - a claim denied by the Japanese automaker.
Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year).
Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine, which are two factors that likely would have made the car appealing to more buyers.

Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.