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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Aston Martin DB11 V8 loses four cylinders but none of its grace

We love the Aston Martin DB11. Few vehicles combine speed, luxury, and comfort as well as that beautiful British coupe. That said, it's not the most efficient or affordable GT in the world, but Aston Martin is planning to change that. Starting this year, the company will offer the DB11 a twin-turbocharged V8 sourced from the mad Germans at Mercedes-AMG. We've known about the engine partnership for a while now, though we assumed the first Aston Martin to use a Mercedes-AMG V8 would be the next-generation V8 Vantage. At first, sticking a V8 under the hood might seem like an odd choice, but the DB series only recently started using V12s. Historically, the car has packed powerful inline-six engines. Offering two engines will allow the company to sell a lower-cost model and presumably boost sales. That means changes are strictly mechanical in nature. The engine is the now-common 4.0-liter twin-turbocharged Mercedes-AMG V8. Output is 503 horsepower and 498 pound-feet of torque. That's down 97 horsepower and 18 pound-feet of torque from the 5.2-liter V12. In the Mercedes-AMG C63 S, the 4.0-liter V8 makes equal horsepower and 18 more pound-feet of torque. Aston Martin says that the partnership with Mercedes-AMG allows the company to tailor the engine for Aston Martins. This means a new ECU with new engine and throttle mapping. Losing four cylinders changes the character of the car a bit. The DB11 V8 is a not-insubstantial 254 pounds lighter than the V12. Since most of the weight savings comes from behind the front wheels, Aston Martin says the V8 model is more agile than the V12 model. Engineers have adjusted the suspension bushing, geometry, anti-roll bars, springs, dampers, and stability control to account for the weight savings. The DB11 V8's diet helps offset the lower power output. As such, the 4.0-second 0-62 sprint is just 0.1 seconds off the V12. Top speed is down 13 mph to a still extralegal speed of 187 mph. We don't have fuel economy ratings for the US, but expect an improvement from the V12's current rating. The V8 will be available with all of the same equipment and trims as the V12, with just a few visual changes to distinguish the two models. The V8 gets unique wheels, darker headlight surroundings, and just two vents on the hood, available in either black or titanium. The DB11 V8 goes on sale in the US later this year. At $198,995, it undercuts the V12 model by $17,500.