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Xcar takes us behind the scenes of Aston Vantage video shoot

Xcar makes some of the best car videos on the internet, which is why we enjoy bringing them to your attention whenever they surface. And if you've taken the time to watch any of them, it probably won't surprise you to find out they don't just come together all on their own. Like any production, the producers at Xcar do their homework, take their time to set up, shoot and reshoot segments, and surely spend plenty of time in post-production as well. It's a labor of love, but as you can see from this latest "behind the scenes" video, it's not always pleasant. This video shows us what it was like to put together the video with the Aston Martin V12 Vantage S Roadster released a couple of months ago. The talents behind the video series took the unusual decision of filming the drop-top supercar in the sleet and snow of the Welch countryside, enduring some punishing conditions in the process... but it all proved worth the effort for the video that resulted.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

This Aston Martin aircraft should be James Bond's next ride

Aston Martin is claiming the sky as it shows off its VTOL hybrid-electric aircraft. The Volante Vision Concept is Aston Martin's solution to reducing congestion in cities and towns. The luxury VTOL aircraft seats 3 adults and includes a windshield HUD delivering vital flight information. Transcript: The future of commuting, Aston Martin's Volante Vision Concept is a luxury VTOL aircraft. Aston is preparing for a world where flight plays a bigger role in daily travel. It is the product of a joint venture with Cranfield University, Cranfield Aerospace Solutions and Rolls-Royce. Aston says it's a "near-future study" that previews both urban and inter-city travel. Fitting up to three adults, this flying hybrid-electric vehicle aims to be autonomous. Inside, the surrounding windshield provides a HUD delivering vital flight information. Forgoing a traditional airplane design the Volante Vision Concept looks more like a Quadcopter. "With the population in urban areas continuing to grow, congestion in towns and cities will become increasingly demanding. We need to look at alternative solutions to reduce congestion, cut pollution and improve mobility," says Aston Martin President and CEO Dr. Andy Palmer. Now let's see James Bond fly this around.