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Aston Martin updates its logo for the eighth time in its history

Whoa, easy on the squinting there, folks. We know, the new Aston Martin logo looks basically the same as the old one. But we promise, it has changed. Here, take a look at the old one (below, left) next to the new one (below, right). There, now do you see it? Aston dropped the single vertical line at the bottom and the inverted arch. Also, the lines are thicker. It's like Aston Martin highlighted the badge and clicked "bold." It also happens to be the eighth redesign of the logo. The original appeared on Astons in 1920, with subsequent designs launching in 1927, 1930, 1932, 1954, 1984, 2003, and now. You can see all of them in order below. Aston Martin Badge 1920 View 8 Photos Aston probably wouldn't be that put off by us describing the new logo as the old one, but "bold," because the company's new tag line follows suit: "Intensity. Driven." Yes, the tag line is basically a synonym for "bold." Aston says the new branding is part of a new focus on providing luxury cars with maximum performance. It also seems to reflect the brand's upcoming roster of mid-engine sports cars with the F1-inspired Valkyrie (above, left), now in production, and the less extreme Valhalla (above, right), the latter of which will start deliveries in 2024. The new badging will appear on the Aston Martin F1 cars, and will also appear on these new-generation Aston sports cars. Related video:

Say hello to the Aston Martin 'On Her Majesty’s Secret Service' DBS Superleggera

There's the fact that the Aston Martin DBS Superleggera has become the carmaker's most popular canvas for special editions of late. There's the fact that Aston Martin has a longstanding relationship with the production company behind the James Bond film franchise. And there's the fact that Aston Martin is working with the Bond franchise at the moment, with the Rapide E and who knows how many other Warwickshire products to star and cameo in Bond 25. And that's how we arrive at the fact of the Aston Martin "On Her Majesty's Secret Service" DBS Superleggera, which celebrates the sixth film in the franchise. From now on we'll call this coupe the OHMSS DBS Superleggera, which, when pronounced "Oh Ms. DBS," is a wonderful acronym. We didn't make that up, either — the first five letters are etched onto the strakes on the front fenders. In 1969, George Lazenby as James Bond drove an olive 1969 DBS in the film. This being a turbulent time for the franchise, the car had no gadgets and didn't appear in any action scenes. The best it could do for fighting was a 4.0-liter inline six cylinder with either 282 horsepower or 325 hp depending on whether it had the SU or more potent Weber carburetors. Now that we live in an era of all-action-all-the-time, the DBS Superlegerra celebrates the film's semicentennial with a 712-hp, 5.2-liter twin-turbo V12. Olive paint dresses up the carbon fiber bodywork and the cantrails and roof that are usually black. The hue gets contrasted by a six-bar horizontal grille and a delightfully ornate set of diamond-turned wheels. The interior is wrapped in Pure Black leather set off with Alcantara in the same kind of gray blend found in the 1969 DBS. The seats get outlined in red piping, matching the red-trimmed glovebox in the movie where Bond retrieved his disassembled Armalite AR-7 rifle and telescopic sight. If a buyer wishes, he can order a custom black drinks case for the trunk, designed to fit two bottles of bubbly and four flutes. Aston Martin will make 50 examples of the Oh Ms. DBS priced at GBP300,000 (about $380,000). That's around $72,000 more than the standard GT, and we'd recommend splurging on bulletproof rear glass for the new DBS, too. That will still be an easier bullet to take than the track-only, GBP2.75 million Aston Martin Goldfinger DB5 Continuation Gadget.

Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.