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Aston Martin teams with Red Bull Racing for new supercar

Aston Martin has a new supercar in the works. Only this time, it isn't going it alone. Dubbed project AM-RB 001, this model is being jointly developed by the British automaker and Red Bull Racing. The freshly inked "Innovation Partnership" has been a long time in the making and will combine the talents of Aston Martin's chief designer Marek Reichman with those of Red Bull's legendary technical director Adrian Newey. Motorsports consultancy AF Racing AG will also collaborate with Q by Aston Martin Advanced and Red Bull Advanced Technologies to get the project off the ground and onto the road – and the track. Unfortunately, as the press release below and teaser image above are decidedly sparing with the details. But Reichman says the partnership is "in the process of developing a hypercar that combines the latest in aerodynamics from F1 and the stunning design language of an Aston martin sports car." One way or another, we trust it will prove a worthy successor to the likes of the exotic One-77 and the track-bound Vulcan. This isn't the first time we've seen Aston's chief exec Andy Palmer broker a partnership with Red Bull, having previously chaired the team's longtime sponsor Infiniti. Nor is it the first time we're seeing Red Bull dip its toes outside the confines of the F1 regulations – only its previous designs remained limited strictly to the cyberspace of the Gran Turismo gaming series. We'll be watching closely to see how this supercar project comes together. Related Video: ASTON MARTIN AND RED BULL RACING TO CREATE NEXT GENERATION HYPERCAR 17 March, 2016, Melbourne: British luxury brand Aston Martin and Formula One team Red Bull Racing are today announcing a partnership which sees Red Bull Racing's Chief Technical Officer, Adrian Newey and Aston Martin's Chief Creative Officer, Marek Reichman collaborate to produce a ground-breaking Aston Martin hypercar. Codenamed Project 'AM-RB 001', the new hypercar will represent the ultimate blend of cutting edge F1TM technology with Aston Martin's signature sports car design. The combined talents of Newey, widely noted as the most successful Formula One designer of all time, and Reichman, Aston Martin's design chief since 2005, are set to produce the ultimate hypercar. Combining the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, this new Innovation Partnership unites the world's best aerodynamicists, composite experts and manufacturing masters.

Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.