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Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.

You can't buy an Aston Martin GT8, but you can configure one

Aston Martin launched an online configurator for the Vantage GT8, a limited-edition sports car that will be sold in other markets. The GT8, revealed last month, is arguably the ultimate version of the Vantage to date: all the extreme aero from the previous GT12, but with less mass up front. Its atmospheric 4.7-liter V8 engine churns out 446 horsepower through a six-speed manual or a seven-speed automatic to the rear wheels. The overall package represents the most direct translation we've seen of Aston Martin Racing's victorious racers to the road. And with turbo power enveloping the factory at Gaydon (and the AMG engine workshop in Germany), it may be the last of the great naturally aspirated Astons ever. The company will make 150 copies. The configurator offers a choice of 35 exterior colors, along with eight "accent packs," four special racing-inspired liveries, a quartet of wheel choices, six colors of brake caliper, a whole mess of carbon-fiber exterior components, and an aggressive aero kit. On aesthetic grounds alone, we'd be inclined to leave off those oversized wings, spec most of the carbon trim pieces, go with a subdued shade of green, and just the right amount of red to make it pop. Waste a few minutes (or hours) with the web tool and see how you'd spec yours. Related Video:

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx