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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

$1.3B worth of classic cars were auctioned in 2014

The collector auto market in the US just continues to expand with the values of vehicles seemingly only growing in the past years, especially if they have a prancing horse on the hood. This year was no different. According to data compiled by classic car insurance agency Hagerty, there were about $1.3 billion worth of vintage rides auctioned in North America in 2014, up just slightly from $1.2 billion crossing the block in 2013. If you want an idea of just how big a role the Monterey Car Week plays in the North American collector hobby, Hagerty's stats illustrate it perfectly. The company recorded $430 million in auction sales during the week – about a third of the entire market for the year. The event also hosted the biggest seller of 2014 when the hammer fell on a 1962 Ferrari 250 GTO (pictured above) for $38.115 million at Bonhams. In fact, vintage Ferraris in general were among the top buys in the classic auto world in 2014. Eight of the ten most expensive vehicles sold at auction were Prancing Horses (the other two were Ford GT40s). Also, the insurance company's price index for these Italian stallions showed a 43-percent gain in value for the year. The market for another Italian supercar is exploding, as well. The Lamborghini Countach showed a staggering 175-percent growth in auction value in 2014. According to Hagerty, the average price when they crossed the block was $736,599. Judging by Hagerty's numbers, there were still some places to look for those hoping to spend a bit less money. The Aston Martin Lagonda showed a strong gain in value with a 32-percent increase in auction price, but they still averaged $47,078. In addition, the company's index for '50s American cars showed only one-percent growth for these classics. These huge leaps in collector car value might be winding down, according to Hagerty. It predicts growth in the market to slow to an estimated five percent gain in 2015. Maybe a few of these classics might actually become a bit more affordable to fans without such deep pockets sometime in the future. Featured Gallery Bonhams Maranello Rosso Collection: Monterey 2014 View 21 Photos News Source: HagertyImage Credit: Copyright 2014 Drew Phillips / AOL Aston Martin Ferrari Lamborghini Auctions Car Buying Performance Classics aston martin lagonda ferrari 250 gto Lamborghini Countach collector cars 1962 ferrari 250 gto auto auction