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Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

800-hp Aston Martin Vulcan will live long and prosper... on the track

The Aston Martin Vulcan might by one of the most beautiful creations to ever emerge from the British sports car company. Unfortunately, its status as a track-only toy limited to 24 units makes seeing one on the road practically impossible. That's a shame, too, because nothing would wake up an early morning commute better than seeing jets of flame shoot out of the side of this coupe. For the Vulcan, Aston Martin takes a 7.0-liter version of its tried and true V12 and promises to extract over 800 horsepower from it. The engine is hooked up to a six-speed sequential gearbox, and the car features all of the other necessities for a full-bore track car too. The pushrod suspension, anti-lock carbon-ceramic brakes and traction control are all fully adjustable to create the perfect balance for any circuit. Underneath, there's a carbon fiber monocoque, and the body panels are also made from the lightweight material. While the mechanicals are everything a driver could want on the track, the design is just as attractive. The styling takes the taut lines from Aston Martins of the last decade and sharpens everything to look futuristic. The pointed, orange filaments making up the taillights are an especially cool touch. The brand promises to reinterpret this look for future models, so we might still see inspiration of it on the road. Give it a thorough look in our live gallery above from the floor at the 2015 Geneva Motor Show. Related Video:

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.