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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

2017 Aston Martin DB11 Prototype First Drive

Flashback: Geneva. The 2017 Aston Martin DB11 debuts, its artfully sculpted body signaling a departure from the brand's luscious yet familiar design language. But this time, the car in question is more than just a pretty face. Beneath the gently arced bonnet is the first turbocharged engine in the Aston's 103 year-old history. Gone is the so-called Vertical Horizontal architecture, replaced with a bonded aluminum chassis that's so new that it has yet to be graced with a catchy marketing name. Sumptuous interior? Check. Slick multimedia system? Finally. The quickest, fastest, and most powerful DB to date? Hell yes. With radical changes coming in hot from Gaydon, the DB11 isn't just an all-new car; it's nothing short of golden opportunity to reinvent the brand. There's so much new stuff in this DB9 replacement that the double integer leap in nomenclature seems justified (the DB10 was already taken by a certain spy from Blighty). In the grand scope of the Aston Martin lineup, the DB11 inherits the DB9's role as the archetypal grand touring car—elegant but quick, thirsty for miles. But as our wheel time revealed, it takes some time to comprehend the depth of the DB11 story. When you settle into the $211,995 Aston Martin DB11 there's a lot to take in, especially since our tester is a "verification prototype" that's two stages away from final production. Hence, the data logging equipment and big red fire suppression button. The engine has shrunk from 6.0-liters to 5.2, but now churns out 600 horsepower and a whopping 516 lb-ft of torque at only 1,500 rpm thanks to those turbos. Aston claims 0 to 62 mph in 3.9 seconds and a top speed of 200 mph. The rear double wishbone suspension has been replaced with a multilink setup for greater compliance, and the DB11 also gets Aston's first-ever torque vectoring (via brakes) and electronic power steering system. The prototype car is a visual paradox, with its camouflaged exterior contrasting with the delightfully gaudy baby blue leather interior (made from extra trimmings of hide). In terms of development, the car is about "85 percent there" according to Aston brass. Disclaimer: this car's traction control system is only about 70 percent complete, and the torque-vectoring feature isn't active on this particular car. The big V12 fires up with a full-sounding rush of exhaust, though the tone isn't quite as naughty or shrill as the old naturally aspirated mill.

Aston Martin DB11 fully exposed before Geneva debut

You're forgiven if you don't remember much about Daniel Craig's last adventure as James Bond 007 in Spectre. The movie was largely forgettable, but the Aston Martin DB10 built for the film was nice to look at, until it took a swim in the Tiber. Since the DB10 was never intended for production, the DB11 is on its way as a DB9 replacement. We've been seeing camouflaged DB11 prototypes running around Europe for a while now. And now, thanks to a photographer taking a picture when he or she wasn't supposed to, and posting that image to Twitter, we can show you what the front of the upcoming DB11 looks like well ahead of its probable Geneva Motor Show debut. Twitter user @Rudybenjamin13 posted the photo you see below earlier today, although with the caveat that the account was just sharing the photo and didn't take it. Whether that's the case is neither here nor there. On me dit que je risque d'etre emmerde donc tant qu'a faire ... #astonmartin #DB11 . Je relaie .... pic.twitter.com/Xle3BkjJF9 — RudyB001 (@Rudybenjamin13) February 17, 2016 It's a much more traditional front fascia than the DB10's concept-car aesthetic. Bigger, road-legal headlights and a more traditional Aston grille bookend an incredibly sculpted hood. Where the DB10 was shark-nosed and aggressive, the DB11 looks traditional and profoundly powerful. It will fit right into the lineup, which can't quite be said for the DB10, whatever you think of it. From this angle, it's both expected and satisfying. We can't wait to see it in the flesh, hopefully in Geneva. Related Video: Spy Photos Aston Martin aston martin db9 aston martin db11 spectre aston martin db10