2012 Aston Martin Virage (db9) -bang & Olufsen -piano Wood-20 Inch Wheels - 2013 on 2040-cars

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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

AMG-powered Aston Martins still years away

After flirting for several years, Mercedes-Benz and Aston Martin have finally tied the knot. Just don't expect to see any offspring to result from the union for at least three or four years.
This according to Auto Express, which spoke with Daimler chief Dr. Dieter Zetsche at the Frankfurt Motor Show last week. AE reports that a new range of AMG-developed turbocharged V8s, transmissions and electrical components will make their way into the successors to the current V8 Vantage and DB9, but that these models are still a few years off.
Purists might balk at the thought of a Mercedes-powered Aston holding true to the brand's heritage. But while David Brown (for whom the DB range is named) may have steered clear of shoehorning in Detroit muscle into his cars, the entirety of the company's current range is powered by engines borrowing technology from Ford, and that arrangement seems to have worked well for Aston until now. And if you're still skeptical, look no further than Pagani and its AMG-sourced engines and you should have all the proof you need that the new relationship between Daimler and Aston could be a success.

Aston Martin gets to work on DB9 successor

Introduced over a decade ago, the DB9 is by now the oldest model in the Aston Martin lineup. It predates the arrival of the V8 Vantage, outlasted the Virage and DBS that spun off from it, and outlived the One-77, V12 Zagato and Cygnet that have all come and gone over the length of its tenure. But soon the current DB9 will be retired. In its place, we're looking forward to an all-new model to spell the beginning of the end of Aston's long-serving VH architecture and restrict the ubiquity of the 6.0-liter V12. In their place, as we well know, the DB9's successor will be based on an all-new aluminum platform and be powered by a 4.0-liter twin-turbo V8 to be furnished by Mercedes-AMG. Though AML insists that the engine is being developed by both parties and built by AMG to Aston's exact specifications, Autocar reports that it will be the same unit being developed for Mercedes' own models, with modifications limited to ECU, exhaust and possibly turbo boost, but with no internal modifications. Even as-is, the engine is expected to produce almost as much power as the DB9's current V12 but a bit more torque – which, combined with the lower weight, ought to make Aston's new core GT quicker than the one it will replace. Rather than using the new eight-speed automatic introduced for the latest twelve-cylinder Vanquish and Rapide S, the current DB9 is expected to continue using the old six-speed slushbox until its replacement goes with Mercedes' new nine-speed unit. Expect a step forward in styling but with familiar Aston cues, potentially previewed by the Zagato one-off pictured above and the new Lagonda sedan, when it arrives in 2016. The big question is what Aston will call the next-gen DB9. It skipped the DB8 when naming the replacement for the DB7 – ostensibly to show how big a step it was, but probably also to avoid confusion over its cylinder count. We couldn't imagine Aston going backwards in its naming scheme, but whether it sticks with DB9, moves on to DB10 or jumps to DB11, one thing's for sure: it will definitely carry the initials of the company's former president David Brown. When reached for comment on the development of the DB9 successor and what that would mean for the future of the V8 Vantage, Aston Martin spokesman Matthew Clarke told Autoblog: "Part of our agreement with Mercedes is specifically for V8 engine development but never have we anywhere made any comment as to where such engines would or wouldn't be used."