2011 Aston Martin Db9 Volante Convertible on 2040-cars

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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Check out Christina Nielsen, the 23-year-old Dane leading the IMSA GTD series

Thanks to hard driving, a good car, consistency, and four podiums this season, 23-year-old Christina Nielsen from Horsholm, Denmark owns the lead of the GT Daytona class in the IMSA Tudor United SportsCar Championship. It's a slim lead at 199 points, just two points over Christopher Haase and Dion von Moltke, co-drivers of the #48 Paul Miller Racing Audi R8 LMS who are second and third and both on 197 points. Nielsen drives the Aston Martin Racing #007 TRG-AMR V12 Vantage GT3 in both USCC and the GTA class of the Pirelli World Challenge. Kuno Wittmer is her co-driver in the USCC, you might remember him as the winner of the driver's championship with the short-lived Chrysler factory team. TRG-AMR recently inducted the Canadian and 17-year-racing veteran to the be the team's number one development driver and be a mentor to Nielsen. Nielsen is the daughter of a Danish sports car racer but she only started racing in 2007 when a friend took her to a kart track. She said she got hooked on that first visit, and in 2011 she finished third in the Karting World Championships. Two years later she won the B Championship at the German ADAC GT Masters with 14 podiums in 16 races, including two victories. Last year she drove in the Patron Endurance Cup and Porsche GT3 Cup Challenge, this year she graduated to TRG-AMR. There are three races left in the USCC season, and Nielsen said she likes the upcoming tracks and the team's chances. You can check out her race-craft in the two videos below. News Source: IMSAImage Credit: Brian Cleary/Getty Images Motorsports Aston Martin Coupe Racing Vehicles Videos uscc