2010 Aston Martin Db9 Volante Convertible Silver Black V12 Sport Automatic Nav on 2040-cars

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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.

Aston Martin hits the open water with Quintessence Yachts

We know, we know: life is tough. You drive your Aston Martin Vanquish Volante from your mansion to the yacht club, and then what? Just get on board any old yacht? Of course not. You're going to need an Aston Martin speedboat, and fortunately that's just what we have here. Born of a partnership among the British automaker, Dutch boatbuilder Quintessence Yachts, and the naval architects at Mulder Design, is the upcoming AM37. The speedboat, as you might have guessed, measures 37 feet long – which is a little more than two Rapides parked end to end (or nearly four Cygnets). Though there's only three images, we can already see the vessel's design takes cues from Aston's luxury GTs, particularly in the driving console. It looks a lot sleeker, at any rate, than the Voyage design we saw a few years ago, and at least as cool as the 20-foot speedboat Ian Callum designed to go with the Jaguar XF Sportbrake. Full technical details have yet to be released as well, but Quintessence says the vessel will feature a "hi-tech composite structure allied to luxury sports car-like handling, performance and comfort." It'll also incorporate voice control and touchscreen display for the navigation and multimedia system. The yacht will be offered in two versions: the AM37 with a top speed of around 50 knots (the maritime equivalent of 57 miles per hour) and the AM37 S that'll top out at 60 knots (nearly 70 mph). That's mighty fast on the open water, with no stop signs or traffic gridlock to slow you down. Just the waves on the open water. We don't know what will motivate the vessel to such speeds, but we're hoping for a marine version of Aston's signature 6.0-liter V12. Maybe even two of 'em. It wouldn't be unheard of, after all: Lamborghini has made boat engines, and a Ferrari-powered hydroplane set a longstanding record in the 1950s. Far more than the usual branded wristwatch or luggage, we're looking forward to seeing this one (quite literally) launch. Driven to succeed: Quintessence Yachts and Aston Martin • Exciting sports car firm association creates a series of unique powerboats • Stunning style, advanced technologies and exquisite craftsmanship • Highest standards of yacht design and construction 29 April 2015, Gaydon: Quintessence Yachts is today unveiling the first details of an exciting association with famous luxury British sports car maker Aston Martin which will result in the creation of a unique series of stunning new powerboats.