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Aston Martin electric supercar might be in the works

Aston Martin could develop a lightweight battery-electric sports car in line with the Tesla Roadster as part of the British brand's shift towards hybrids and electric vehicles. CEO Andy Palmer told Auto Express the company is considering a pure-electric car that's smaller than the Vantage but faster and more expensive, taking aim squarely at the Roadster. "There are various challenges involved in making an EV, and the one everyone focuses on is the battery — the management system and the chemistry involved," Palmer said. He added: "The interesting thing is that the other three components of any electric car — weight, aerodynamic drag and rolling resistance — are areas sports car manufacturers, and us in particular, are really good at mastering. That puts us at an advantage over other brands who are making some big claims — such as Tesla, with a lightweight roadster. I think we could be in that space relatively easily." Aston Martin is building only 155 examples of its new RapidE, its first electric car due for launch in 2019, which will cost $255,000. It's also developing an electric version of its DBX crossover for 2019. More broadly, Palmer has said the brand plans to convert its entire six-car lineup to hybrid powertrains by the middle of the next decade, with 25 percent of its vehicles fully electric by the end of the 2020s. It recently unveiled an all-new Vantage, which it expects to price somewhere south of $150,000. Palmer also told Auto Express that Aston's coming hybrids will use 48V technology — but they won't be plug-in hybrids, which he says add complexity and costs. They could also pave the way for a six-cylinder Aston. "I have no objection to the principle of engines that are smaller and in a V configuration, in fact, but inline four-cylinder or three-cylinder units? No," he said. "I don't think we'll see an Aston Martin with a combustion engine that has any fewer than six cylinders."Related Video: Image Credit: Corbis via Getty Images Green Aston Martin Coupe Electric Hybrid Performance Supercars PHEV aston martin vantage aston martin dbx

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

No surprise, Brits still love the Aston Martin Vanquish

We like the Aston Martin Vanquish very much. Sure, there are faster, wilder, crazier vehicles available for the money. Cough, Ferrari, cough. But there's something just so damned charming about the Aston and its big, monstrous V12 engine and stunning looks. And we're not alone in that opinion. You'll hear much the same if you watch the video above, the latest from the team at Xcar. In it, you'll watch host Alex Goy sample the stunning Vanquish Carbon White Edition, rocketing along Britain's stunning B-roads accompanied by a howling engine note. Goy heaps particular praise on the Vanquish's new transmission, the extremely well-received eight-speed automatic from ZF. Aston Martin has a spotty record when it comes to automatic transmissions, but this is the same sublime box being employed by luxury brands across the globe. Considering that, its capabilities in the Vanquish aren't too surprising. You can and should check out the full video from Xcar up at the very top of the page, if only for the V12 soundtrack alone.