2009 Aston Martin Db9 Coupe, Sport Pkg, Silver/black, Highly Optioned, Pristine! on 2040-cars

Auto blog

Aston Martin Lagonda Vision Concept re-envisioned as zero-emissions luxury brand

After introducing the hand-built, limited-edition, one-million-dollar Lagonda Taraf saloon in 2015, Aston Martin is again reaching to its Lagonda heritage dating back to 1904. But while there's a new saloon concept to be presented, Lagonda has completely changed around it. The Taraf had a six-liter, 540-horsepower V12 under its hood: the new car has no engine and no hood. Instead, Aston Martin is turning Lagonda into what it calls the first zero emission luxury brand. The herald of the newly born Lagonda is the Vision Concept, and it showcases the design language Aston Martin is preparing for a 2023 launch. While Astons still embrace the internal combustion engine, the letter "O" in Lagonda's logo is re-purposed to stand for zero emissions. As per Aston's statement: "With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda's designers could optimize the interior down to the smallest detail and then build up the exterior of the car around it. The Lagonda Vision Concept doesn't have a bonnet because one is not required." The production Lagonda is to be fully autonomous "on all routine circumstances and all recognizable roads." This means the steering wheel can freely move from the left side of the car to the right, or retract completely. Choosing to not do the driving isn't alien to Lagonda customers, as Aston Martin's Andy Palmer explains. "For owners of true luxury cars, autonomy has existed for over a century, in a carbon-based form called a chauffeur." He adds, "We imagine most Lagonda customers will choose to be driven, but whether by a person or a computer will be up to them. And if they want to drive themselves, the car will ensure that is a delightful and memorable experience too. Lagonda will provide that choice." The tall, airy cabin has been designed with the help of Savile Row tailors, and the armchair-like seats can be arranged to face each other. The seats aren't mounted on runners, but cantilevered arms. As for range, Lagondas will have been engineered for a real-world 400-mile range with solid-state batteries. There's "intelligent all-wheel-drive," with any wheel able to be given 100 percent of the available torque.

The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.