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Mercedes increases stake in Aston Martin

As part of an increasingly close partnership, Mercedes-Benz parent company Daimler is reportedly preparing to increase its stake in Aston Martin by another one percent, bringing the German automaker's shares in the British company up to five percent.
The rapprochement between the two has been in the works for years now, and is finally beginning to take form. Mercedes-AMG is in the midst of developing a new engine with and for Aston Martin in an apparently similar arrangement to that which it has with Pagani. But that's not the extent of it.
Daimler will also furnish Aston Martin with electrical systems and other components, said to lead up to the eventual sharing of platforms: one to underpin future GTs and another to serve as the basis for a long-mooted Aston Martin crossover, now said to be back on the table and slated to launch in 2017. The prospect of using the partnership to reinvigorate both the Lagonda and Maybach luxury brands, however, has since been taken off the table, with both parties continuing those projects independently.

Aston may build fewer than 100 Lagonda super saloons

Aston Martin has owned the Lagonda nameplate since the late '40s, but in the roughly 70 years since that acquisition, the use of the name has been kept largely exclusive for four-door models. The two most famous modern Lagondas are the angular, futuristic sedan built in the '70s and '80s and the infamously ugly SUV concept from the 2009 Geneva Motor Show. UK magazine Car claims that the classic name could make its return on a svelte four-door as soon as this summer, which makes sense considering our spy shooters recently caught what looked like a modernized incarnation of the 70s super saloon last month. Interestingly, while Aston Martins are rare birds as-is, Car says that the neo-Lagonda could be even more scarce – its sources suggest that the model could be limited to under 100 units. That's because Aston Martin's Q customization service is reportedly taking up construction duties for the project, and with its small team, that means production is going to be slow, limited and very expensive. Even covered in camo as spied above, there's something special about the new car. The squinting headlights and thin A-pillar echo the '80s model in a modern way and make this four-door look a lot sportier than the Bentley, Maserati and Rolls-Royce models that it will likely compete against. It's rumored to be using composite body panels to keep weight down. The powertrain is said to be an evolution of the Rapide, Aston's sole existing four-door model. The Lagonda would use Aston Martin's 5.9-liter V12 with power tuned to around 600 horsepower, backed by an eight-speed automatic replacing the Rapide's elderly six-speed unit. That would put power just short of an Mercedes-Benz S65 AMG, but the composite panels could lend it a weight advantage. The latest rumor only indicates the Lagonda's unveiling sometime later this summer, with no exact date or location. Still given the relative completeness of the test car, it doesn't look like it could be too far away. We can't wait to see it when the camo comes off.

2015 Aston Martin V12 Vantage S by Q not for the faint of heart or thin of wallet

In 2012 at the Geneva Motor Show, Aston Martin brought along a Virage Volante that had been fully decked-out by its then-new Q extravagant customization team. Q, in addition to offering a limitless world of options to dandy car-shoppers, seemed then to tacitly offer a slightly stronger connection with everyone's favorite super-spy, James Bond. Remember when just driving an Aston was cool enough? Apparently, cool or no, the base version of the already sumptuous Aston Martin V12 Vantage S simply won't slake the thirst for opulence that some buyers suffer maddeningly from. Here then, the 2015 V12 Vantage S by Q, a car described by the manufacturer as being "a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers." "Picky" might be another way to say it... We kid. In all honestly, the latest Q car is hard to find fault with, no matter how foppish we might believe its eventual owners to be. The triple-tone colorway of Orange, Stratus While and a Jet Black roof is certain to grab attention, while the interior fitted in True Teal and Californian Poppy leather is almost guaranteed to please even the most rabid Miami Dolphins fan. The dream of the Q service doesn't stop with custom colors and expensive trims, we must add. Aston reminds us in the press release below that the dream-makers were also responsible for the creation of the fabulous CC100 Speedster Concept. If your motive longings have even a hint of Britishness to them – or if you just want to feel a bit more like 007 – you now know whom to call. Q BY ASTON MARTIN: MAKING THE IMPOSSIBLE, POSSIBLE - Service offers the ultimate in bespoke commissions and personalization - The tailored approach to luxury car making from Aston Martin - Made-to-measure service that promises a unique sports car Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.