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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin Vantage GT8 spied looking all fast on the 'Ring

Aston Martin keeps rolling out new versions of its long-serving Vantage, and we keep not complaining. This latest piece, spotted on the Nurburgring, looks particularly mean in matte black with a nice big wing on the back. We believe it to be the anticipated Vantage GT8, which should be the ultimate version of the V8 Vantage. The GT8 will follow in the footsteps of the Vantage GT12; its smaller engine should pack less of a punch, but the car will be lighter in the nose a V12 Vantage, which should help handling balance. Expect the 4.7-liter V8 to be retuned to produce more power than it has in any other Vantage: currently, the top V8 Vantage tops out at 430 horsepower, and we wouldn't be surprised to see the GT8 boast more like 450. That would still leave plenty of breathing room to the V12 models that start at 565. The aero package looks similar to the GT12's aggressive setup but incorporates several changes, including fewer cooling ducts and a reshaped front splitter, rear wing, and diffuser. Expect the interior to come stripped out like the GT12's. This top V8 Vatage ought to make a fine swan song for the eleven-year-old model line before its AMG-powered, turbocharged successor arrives. But don't expect to see too many of them – sources anticipate just 150 examples to be built, which is more than the 100 units of the GT12, but will still make this a rare bird indeed. Related Video:

Aston Martin Vanquish Zagato | Autoblog Minute

Aston Martin and iconic Italian design house Zagato teamed up to create a striking carbon-fiber-bodied concept set to debut at a glitzy concours on the shores of Lake Como, Italy, this weekend. Aston Martin Autoblog Minute Videos Original Video zagato aston martin vanquish zagato