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Aston Martin lead designer doesn't fear the future

Marek Reichman is the chief creative officer of Aston Martin, so he oversees the creation of some of the world's most desirable vehicles. This includes not only the production cars from the venerable British brand, like the DB11 coupe and convertible, or the all-new Vantage, but also "Specials." These limited-edition, extremely expensive, outrageous and drool-worthy custom vehicles are developed by Aston's special advanced engineering skunkworks, like the Vulcan and Valkyrie. And, now, with the revival and reimagining of Lagonda as an electric and autonomous ultra-luxury sub-brand, he's also responsible for creating a full line of vehicles to fill out its offerings — a limousine, a coupe and an SUV. Speaking at the global launch of the brand's new Vantage — long its best-selling vehicle and the entry-level gateway into the Aston universe — Reichman is cautiously optimistic about the future of the traditional sports car. In part, because he believes that some humans will always crave speed and feel. "Washing clothes became automated, building refrigerators became automated. Everything becomes automated, because we see it as advanced," Reichman says. "But there will always be a segment of the population that wants that experience. That engagement." Of course, as technology advances toward the alleged inevitability of our electric and autonomous future, and rules regarding who can own or drive what kind of car lead or follow, this segment may become increasingly restricted. Reichman lives in Oxford, England, which will become the first city in Europe to completely ban carbon-emitting vehicles in the start of the next decade, so he is well aware of these impending changes. "At the high performance end it might become the province of the rich, who will need private spaces to use these vehicles," he says. "But what will happen with the Morgans or the Lotuses of the world — the more accessible brands? There may still be a place for them." View 17 Photos This sense of possibility stems from Reichman's belief that the next generation can hold simultaneously divergent ideas. "I think there is always going to be a space for the personal need and desire for performance driving. I see it even in kids today," he says. "They believe in the world of electrification. That that is their inevitable future.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Henrik Fisker presents 'Thunderbolt,' a take on the Aston V12 Vanquish

Henrik Fisker's name no longer even appears on the vehicles from his former brand, but since leaving the company, the man is slowly transitioning back into what made him famous in the first place: design. Fisker has already put pen to paper for a concept motorcycle and a carbon-fiber-bodied Ford Mustang. For his latest project, Fisker has made his unofficial return to Aston Martin to create a one-take on the Vanquish called the Thunderbolt. Debuting its carbon fiber skin at the 2015 Amelia Island Concours d'Elegance, Fisker keeps his transformation of the Vanquish far more subdued than his recent work on the Mustang. He enlarges the grille to take up the entire front end but retains Aston Martin's traditional shape, and the hood receives a power dome with triangular air intakes on each side. In profile, this is still clearly an Aston just sharper and leaner. It's also lowered 0.6 inches and rides on 21-inch wheels. A big change comes at the back where Fisker adds wraparound rear glass and transforms the taillights into thin strips of LEDs. The interior offers a mix of high-end leather and more carbon fiber, plus an 11.6-inch Curved Control Screen from Panasonic. Unfortunately, even if you have the means and want to buy this Thunderbolt, it's not for sale. However, Galpin Aston Martin is taking limited orders for a tweaked version with a revised front end that includes different intakes on either side of the grille and without the Panasonic infotainment screen. As designer for the Aston Martin DB9 and V8 Vantage, the Thunderbolt can be thought of as Fisker's return to the British brand, albeit in an unofficial and extremely limited way. Still, it's fascinating to get a glimpse at what the marque's models might look like, if he were still there. Related Video: HENRIK FISKER UNVEILS HIS LATEST DESIGN STUDY, A TIMELESS GT COUPE, AT 2015 AMELIA ISLAND CONCOURS D'ELEGANCE One-Off V12 Vanquish-Based Coupe Features Carbon Fiber Coach-Work and World's First Panasonic Curved Screen Infotainment System Amelia Island, Florida (March 14, 2015) – Henrik Fisker today took the wraps off of his latest design study, the "Thunderbolt," at the 2015 Amelia Island Concours d'Elegance. Designed by Henrik Fisker as a powerful GT coupe; this is his personal interpretation of how his Aston Martin V12 Vanquish coupe could look like.