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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.

Aston Martin's CEO says that autonomous cars are only a matter of time

In addition to bringing the Aston Martin AM-RB 001 to its first auto show this week, the CEO of Aston Martin, Andy Palmer, revealed his thoughts on the future of cars. And it's a future full of autonomy and electricity. According to our friends at TechCrunch, Palmer said it's a question of when – not if – autonomous vehicles will reach the public. T echCrunch also reports that Aston plans on offering an autonomous Lagonda in the future. For those of us who love driving ourselves, though, there is some good news: Fully autonomous cars are likely well into the future. Palmer told the Toronto Star that he recognizes autonomous driving is a bit antithetical to a sports car company, saying "we're a driver's car, so we're not in a rush to go driverless." He also pointed out a number of issues that personally concern him about autonomous vehicles, and which have him hesitant to pursue autonomous tech on Astons. His primary concern, according to both TechCrunch and Toronto Star, is the issue of security, but he also wants to make sure the technology is truly ready. TechCrunch reports that he said companies need a full understanding of the tech "before we beta test our customers." This statement seems pointed at Tesla, which has often said that its semi-autonomous Autopilot feature is in beta. In addition to discussing autonomous vehicles, Palmer talked about the future of electric cars, which he finds to be bright. He told the Toronto Star that he believes the future of vehicle propulsion has been decided, and that it will be electricity. He pointed to a shift in focus from the German automakers, as well as the Volkswagen diesel scandal as indicators. Palmer suggested that 25 percent of cars will be powered by electricity sometime in the next eight years, but noted this leaves plenty of room for internal combustion vehicles for a while. Related Video: