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Aston Martin considers offering new Lagonda Taraf outside of Middle East

Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston Martin is reportedly considering offering the Lagonda Taraf in other markets as well. Both Car and Top Gear are citing Aston's new chief executive Andy Palmer on the matter from the unveiling in Dubai: "I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets." Whether it would carry the Arabic name along with it, we don't know. Nor do we know, for that matter, if the US would be among those markets which Aston would consider selling the sedan. "We have enjoyed excellent levels of interest in the Lagonda and we are investigating possibilities for other markets besides the Middle East," said Matthew Clarke, the company's spokesman for the Americas, in correspondence with Autoblog. "However, we can't add any more or be any more specific at this very early stage." Understandable, of course, but we hope to hear good news in the near future.

Aston Martin has another mid-engine supercar in mind

It seems Aston Martin is really gaining some valuable knowhow from Chief Technical Officer Max Szwaj, who has moved in from Ferrari. Having worked on mid-engine Ferraris for years, Szwaj is now focusing on mid-engine Aston Martins, such as the upcoming Valkyrie. The limited-edition car, its name revealed at Geneva, is co-developed with Red Bull. But it likely won't be the only mid-engine future Aston. Talking to Autocar in Geneva, Aston's CEO Andy Palmer said the Valkyrie is "important in establishing Aston as a credible maker of mid-engined models." The Valkyrie is the first since the one-off Bulldog prototype built in 1979. It could spawn a mid-engine companion in 2021, a rival to the Ferrari 488 GTB and McLaren 720S, and would possibly receive valuable engineering input from Red Bull's Adrian Newey, a famed F1 engineering legend. The Valkyrie would remain a limited-production halo car, as only 175 will be built and each will cost $3 million – but it seems lessons learned from it would be used to craft a significant mid-engine supercar. What is especially remarkable about the Valkyrie is that its development has been completely virtual up until now, and the first prototype cars will commence road testing later in the year.Related video:

Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video: